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12 Cornerstones of Online Advertising
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12 cornerstones of online marketing

Aug 31, 2014

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Deola Kayode

 
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Page 1: 12 cornerstones of online marketing

12

Cornerstones

of Online

Advertising

Page 2: 12 cornerstones of online marketing

About me:

Inbound Marketing

Certified Proessional

Brand Strategy Consulting

APCON, NIPR,Hubspot

Social Media Thought leader, 2011

Consul, Socialbakers.com

www.adeolakayode.com

MD/CEO Teleios Consulting

@delola

[email protected]

Page 3: 12 cornerstones of online marketing

every move counts

Page 4: 12 cornerstones of online marketing

Please note...

I have a structured content

I will be happy to deviate when

necessary

I can answer your questions along

the way

I will try to make it informal,

interactive and fun

Page 5: 12 cornerstones of online marketing

Overview:My Assumptions

You are in business

You want to know how the hype of

social media will add value to your

business

You want to reach

your customers

Page 6: 12 cornerstones of online marketing

1. Marketing

used to be

Simple

Page 7: 12 cornerstones of online marketing

This used to work...

... and marketing was

straightforward

Page 9: 12 cornerstones of online marketing

Video: http://www.youtube.com/watch?v=QUCfFcchw1w

Social Media: Fad or Fact?

Page 10: 12 cornerstones of online marketing

The convergence of Social Media,

Mobile and Digital Technology is

shifting how people consume

media content.

Page 11: 12 cornerstones of online marketing

The power to invoke a buying

decision has not only moved

from businesses to consumers,

the customers have CHANGED.

Page 12: 12 cornerstones of online marketing

The rules of the game has changed

Welcome to the Word of

Mouse generation

Page 13: 12 cornerstones of online marketing

How...?

Internet/Online Marketing

Social Media Marketing

Outbound Marketing

Inbound Marketing

Content Marketing

Mobile Advertising

Digital Marketing

Search Marketing

Viral Marketing

Push Advertising

Pull Advertising

Email Marketing

Event Marketing

B2B Marketing

B2C Marketing

Page 14: 12 cornerstones of online marketing
Page 15: 12 cornerstones of online marketing

1. Online Strategy:

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Why some entrepreneurs go online?

Great Lead generation service - 12.2%

Customer Service -17.5%

Reach (local + international) - 37.2%

Market Research - 42.3%

Customer/Consumer Engagement - 85.4%

Direct audience/fan communications - 65.0%

Spread testimonies/results - 59.9%

Learning custoner preferences - 59.1%

Low Cost - 51.1%

• Brand Building 48.2

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2. Your Virtual Office:

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Your website and social media:

Consider it not just as your

normal information place; it can

be your virtual global office

Your website should be the

central component of your

social media strategy

If your website needs work,

best to sort this out first before

getting serious about social

media

Have you really asked why you

need a website?

Page 19: 12 cornerstones of online marketing

Your Website:

The foundation stone

Blog

Twitter

Facebook

LinkedIn

Online video/ Youtubechannel

Content sharing sites – Flickr,

Slideshare etc

Email Marketing

Email signature blocks

Online forums posts

RSS

Podcasts

Search engine marketing (pay

per click)

Search engine optimisation

Social bookmarking

Media releases

Collateral / stationery

Offline marketing /

promos

QR Codes

Page 20: 12 cornerstones of online marketing

74% of people using smartphones or tablets to browse

the internet will wait only five seconds for a web page

to load on their mobile device before abandoning

the site.

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Page 22: 12 cornerstones of online marketing

CMS vs Static

SEO

Content update

Extension - plug-ins

and themes

Support - pool of

developers

User friendly

Quick installation

Propriety

Top brands using CMS

Sony

Ford

EBay

Yahoo

Samsung

Mozilla

CNN

• Wall Street Journal

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Page 24: 12 cornerstones of online marketing

3. KeywordResearch:

Page 25: 12 cornerstones of online marketing

Keywords are the sweetest juice

for entrepreneurs since orange

juice

Keywords are the phrases and

words people type into search

engines or they use to describe

their preferences

They are the way people describe

your product or services

Page 26: 12 cornerstones of online marketing

Keywords

Page 27: 12 cornerstones of online marketing

75%

How many times have

you clicked on page 9?

Page 28: 12 cornerstones of online marketing

4. PPC Advertising

Page 29: 12 cornerstones of online marketing
Page 30: 12 cornerstones of online marketing

Local

Search

Paid

Search

Organic

Search

Paid

Search

Local

Search

Keywords

www.adeolakayode.com

Page 31: 12 cornerstones of online marketing

5. SearchEngine Optimisation:

Page 32: 12 cornerstones of online marketing

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the

science of increasing traffic to your website

by improving the internal and external

factors influencing ranking in search engine

results. It is a major part of Internet

marketing. It is mostly technical in nature.

Page 33: 12 cornerstones of online marketing

#1

30/05/12#2

31/05/12

#3

18/02/12 #5

30/08/12

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6. EmailMarketing:

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• This makes use of autoresponders

• Measurable

• Trackable and

• Effective

Page 36: 12 cornerstones of online marketing

7. Blogging:

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Blogging initiated the

need to share content

your own way

Page 38: 12 cornerstones of online marketing

8. Analytics

Page 39: 12 cornerstones of online marketing

3 types of Media

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Page 41: 12 cornerstones of online marketing
Page 42: 12 cornerstones of online marketing

9. Tools

Page 43: 12 cornerstones of online marketing

There are tools for

almost absolutely

everything

Page 44: 12 cornerstones of online marketing
Page 45: 12 cornerstones of online marketing

10. Social Media

Page 46: 12 cornerstones of online marketing

Social Media Marketing (SMM) refers tothe process of disseminating messages,gaining internet traffic or attentionthrough social media websites in orderto promote a personality, cause orbusiness. It involves all methods,strategies, channels and platformsaimed at using social media platformsto communicate and engage a definedtarget audience in order to met adefined marketing objective.

-Deola Kayode

Page 47: 12 cornerstones of online marketing

Blogs: WordPress, Blogger/BlogSpot, Typepad

Social Networks: Facebook, Google Plus, LinkedIn

Newsgroups/ Forums: Nairaland, Naijabestforum

Blog Aggregators/ Communities:

BlogCatalog, MyBlogLog, NetworkedBlogs, Afrigator

Content communities (multimedia):

Video Sharing : YouTube,Ustream,Vimeo,Hulu

Music Sharing: iTunes,Napster,Notjustok

Photo Sharing:Flickr

Micro communities: Twitter, FriendFeed

Micromedia :12 seconds,Seesmic,Twitpic,Twitvid

Instant Messengers: BBM, Whatsapp, Skype, Y!

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11. ContentMarketing

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12. Promotional Plan

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MD/CEO Teleios Consulting

www.adeolakayode.com

@delola

[email protected]