Top Banner
Christoph Pienkoss European Route of Brick Gothic, Berlin CrossCulTour – European Cultural Tourism, Heritage Management, Culture Tourism Management, 07 September 2011 Along the European Route of Brick Gothic Entlang der Europäischen Route der Backsteingotik Successful Marketing of a cultural route on the Baltic Sea shores and in its hinterland
23

11 cultural routes european route of brick gothic by C. Pienkoss

Jan 14, 2015

Download

Travel

TRANSROMANICA

 
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Along the

European Route of Brick GothicEntlang der Europäischen Route der Backsteingotik

Successful Marketing of a cultural route on the Baltic Sea shores and in its hinterland

Page 2: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Preface

Brick Gothic - ?Cultural Routes and Networks Critical Mass of Potential Visitors Organisation, CooperationHeritage MarketingResources

Page 3: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Brick Gothic heritageKulturerbe Backsteingotik

- medieval (c.13-16)- Hanseatic-inspired-concentrated around and South of Baltic Sea (its USP)-many 100s of brick Gothic monuments

Page 4: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 5: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 6: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 7: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 8: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 9: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 10: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 11: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Cultural Network Kulturerbe Backsteingotik

- no drive-by or -through- roads: not important -optional combination of sites and cities -no need to „travel the route“ but be inspired by more sites

Page 12: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Critical Mass of VisitorsAttraktion für Besucher?

- not (only) for „Gothic Freaks“ -target group: tourists interested in music & culture, nature, activities, history, religion etc. -well-educated, affluent, often retired, often and outside season travellers

Page 13: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Organisation&cooperation

- from project to reg. Association- Members: mainly cities -Committees: Marketing/Heritage supply content -Regular meetings, 3-level-activities (city – management – common projects)

Page 14: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 15: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Heritage Marketing

- trilingual website, regular update-PR based on: Management+35 member cities and institutions-limitation to print media: travel guide, local EuRoB flyers, posters and roll-ups, add. local info

Page 16: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Heritage Marketing

complementing themes: Culture and Cities (Study tours etc.), Hiking, Cycling, water tourism, nature, sea, old architecture, historic tours, experience outside tourism season, history, Hansa, Middle Ages-

Page 17: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Resources

- from 1.6 Mio. to 80 TEUR -absolute condition: most incentives given by management, the network cooperates, local networks are set up and improved-external/project funding to some extent

Page 18: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Foto: André Hamann

Page 19: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Potential

- careful tourism development: language skills, openness of people and institutions, quality of service provision, exciting offers, sensible use of heritage, common products

Page 20: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 21: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 22: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

Page 23: 11 cultural routes european route of brick gothic by C. Pienkoss

Christoph PienkossEuropean Route of Brick Gothic, Berlin

CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011

European Route of Brick Gothic[Europäische Route der Backsteingotik e.V.]

Christoph Pienkoß (General Management)

Europäische Route der Backsteingotik e.V.(Route Management)Littenstrasse 10D-10179 BerlinT +49 (0)30 2061325-59, F +49 (0)30 2061325-1E [email protected], www.eurob.org