101010 Briefing

THE STORY SO FAR

Why 10% a year?Cutting 10% in one year is a bold target, but for most of us it’s an achievable one.

It’s also in line with what scientists say we need right now, and 10:10 is supported by prominent scholars working at the forefront of climate science, politics and economics, including Sir Nicholas Stern, author of the influential Stern Review.

10:10’s big dream is to get every sector of society cutting their carbon emissions by 10% in a year, starting in 2010. And it’s working.

Since its launch in September 2009, more than 80,000 individuals and 3,000 businesses have joined the 10:10 movement, each cutting their emissions by 10%. These include Microsoft, Sony, Marks & Spencer, Danone, Adidas and Pret a Manger. Massive organisations like the Science Museum, Citizens’ Advice Bureau, The Women’s Institute and Tottenham Hotspur Football Club, plus 1,600 schools, colleges and universities are also on board.

Just 24 hours after coming to power, UK prime minister David Cameron committed the entire government estate to a 10% reduction – the equivalent of taking 50,000 cars off the road, or all of Liverpool cutting its 10%.

From low-carbon menus in the canteens of University College London Hospital, to the City of Oslo using renewable power in all school buildings, organisations big and small are getting behind 10:10 and making a positive difference. Why not join them?

Meanwhile, almost half of all the UK’s local councils are doing 10:10 which means 25 million people will get their public services with 10% less carbon this year. London Underground (the Tube) is cutting emissions at ten of its busiest Underground stations (including Victoria and Bank) simply by turning off escalators and elevators during off-peak hours. And festivals including Reading & Leeds, Lovebox, Latitude, Big Chill and Bestival are doing 10:10 with all kinds of clever ideas, from composting toilets to solar-powered stages.

More than 6,000 people are already wearing the 10:10 tag, the physical symbol of the campaign, made from a recycled Boeing 747 jet. Celebrities including Sienna Miller, Hugh Jackman and Daisy Lowe have been spotted wearing the tag, bringing it to the UK’s fashion pages and making it the essential fashion accessory of the summer - reinforcing 10:10’s core message that “everybody’s at it”.

While 10:10 started out as a UK-based campaign, within hours of launch requests were flooding in from other countries, with people asking how they could start their own local campaigns. Using an open source model there are now active 10:10 campaigns in 40 countries, including Norway, Mexico, Ghana and Russia.

83,051 PEOPLE

3,002 BUSINESSES

1,824 ORGANISATIONS

1,783 SCHOOLS

IN 40 COUNTRIES

* Global figures as of July 19, 2010

What happens at the end of 2010?

10:10 will continue until at least the end of 2011 to support those signing up in late 2010. After that the 10:10 campaign will morph into encouraging year-on-year emissions cuts in line with the latest science.

to solar panel installations in Nairobi, Kenya. Meanwhile a series of bold, high-profile events are being hatched to show the diversity of people rolling up their sleeves and solving the problem. For example, world leaders will be installing solar panels on their houses, celebrities will be eco retrofitting their homes, and more governments will hopefully follow the UK’s lead and commit to cut their emissions by 10%. In Holland and France, national TV shows will ask the public to phone in with carbon-cutting pledges and adding up the total carbon saved, in the spirit of cash-raising telethons.

Here in the UK, From Cosmopolitan magazine, to hit TV shows, to your local church or local pub, everyone will be taking practical steps to cut their carbon. Here, 10th October will be marked with a mass signup by the creative industries sector. As 10:10 aims to swell its supporter base cinemas, cameramen, theatres, technicians and big names from the world of showbiz will all commit to 10:10, setting a new eco benchmark for the arts.

On the big day, we’ll be live streaming your carbon- cuting actions, both online, through major media sites and on screens in public landmarks.

10:10:10 is bolstered by the support of 350.org, Greenpeace, Oxfam, the GCCA, and Wangari Mathaai’s Green Belt Movement organisation.

10:10 has joined forces with international campaigning heavyweights 350.org to co-ordinate 10:10:10 – a global day of doing.

On 10th October 2010, thousands of individuals, families, schools, businesses and other organisations worldwide will take simple steps to save energy and reduce their emissions. These ordinary actions, combined with iconic events, will make an extraordinary difference. Not only will they cut carbon directly; they will also send a powerful message to world leaders that people and organisations everywhere are ready to tackle climate change.

Last year, 350.org pulled off 5,200 events in 181 countries, and this year the focus is all about positive, practical action. There are already 1,300 events registered, from bike repair workshops in San Francisco

COMING UP10:10:10 Some ideas to get you started

10:10:10 is all about bringing people together around immediate, practical action to cut emissions. Turn the page for a list of ways you or your organisation could mark 10:10:10 – or the week leading up to it.

WHAT IS 10:10:10?

28Celebrate!

This is your day to show o all the great work you’ve been doing to cut your carbon this year. So upload videos, pictures, and case studies to the 10:10:10 site and we’ll add them to our global scrapbook. More on this soon.

1

9 Stick it on

Create a lasting legacy after 10:10:10 by taking time out around 10:10:10 to put ‘switch-o ’ stickers on light switches, plugs and phone chargers.

13Challenge!

If you’re about to start your second action year, why not challenge a neighbouring organisation in a similar building to spur both of you on?

23Saddle Up

Why not use the week of 10:10:10 to launch a ‘cycle to work’ scheme? Look into o ering employees interest-free loans on bicycles, install a bike rack for sta , give away cycling route maps and get a bike maintenance expert to come in and give a talk.

10Reward Green

Champions

Hold an awards ceremony in your workplace where sta members who have helped change the culture of your organisation are recognised and rewarded.

24Spread the word

If you do one thing for 10:10:10, take time out to tell ten friends about what you’ve been doing to reduce your emissions and the positive e ect it has had on your life. This could be a good time to work out how much money you’ve saved on your energy bills and treat yourself with the proceeds?

14 Go public

If you dare to bare, why not take a leaf out of DECC and the Home O�ce’s book and publish your energy use online or on your sta intranet?

11 12 Share a lift

After getting settled into the new school year, October is a great time to think about lift sharing and how you can team up with other parents to ferry each others’ kids to school.

3 4 Liftshare

10:10:10 is the perfect opportunity to change the way your sta travel to work. Why not set up a liftshare scheme which helps match up team members who live close to each other?

25Posterpower

We’ll be launching a very exciting 10:10:10 poster maker online which will enable you to tell everyone at your school, business, organisation – or even your family(!) – about the steps you’re taking to cut your emissions. Watch out for it launching soon!

22Parking space…to park!

6 Swish

With the autumn/winter season approaching, freshen up your wardrobe for free by encouraging sta to bring unwanted items of clothing in to swap.

55Low-carbon

cooking

Take a leaf out of University College London Hospital’s (cook) book. It’s introduced a low-carbon menu in its catering outlets, promoting locally sourced, seasonal food. It’s an idea which is also going down a storm in the restaurant at Sony UK’s o�ces in Weybridge, Surrey. Why not try it in your sta canteen leading up to 10th October?

7Call it fete

Why not organise a low-carbon school fete in the grounds of your school for 10:10:10? Use it to raise awareness of the great work your school is doing to reduce emissions, and to encourage more families to sign up?

15 16 Lunch local

Is there a café near you that does a great job of sourcing local, seasonal food? Why not recommend them on your sta intranet?

17 Make tracks

10:10:10 is the ideal opportunity to rethink your approach to company travel. So why not commit to taking the train for a year, instead of making short-haul flights?

2 Lend outyour

learning

Finished with your copy of How Bad Are Bananas? Then why not set up a green library in your workplace where sta can lend each other their environmental tomes? You could even lend out energy monitors so employees can do a quick audit at home and work out how they can cut energy use away from the o�ce.

19 Do lunch

Rather than all heading out for a sandwich, why not get each of your team to bring in a di erent salad ingredient and share lunch. (Remember to use reusable packaging!)

27 Get composting

Follow the great example of businesses like The National Magazine Company and compost food waste created by your workplace. Did you know that food waste counts for as much as two tonnes of each person’s emissions?

18D.I.S.C.O.2

Celebrate all your hard work with a disCO2. OK, so it doesn’t reduce carbon – but it’s great for spreading the word!

20Amen to that

Are you a faith organisation signed up to 10:10? Maybe talk about your e orts to your congregation in a 10:10:10-themed service.

21 Aircon o

October is also a great month to switch o the aircon, which may well have been running all summer.

Select a parking space at your workplace and a la musical chairs, remove it by making it into a garden or allotment.

29Work from home

Home working is a great way to reduce your o�ce power use, and the footprint of your employees who won’t have to burn fuel commuting! Vivid Consultancy in Gloucestershire has a ‘Work From Home Friday – why not give it a go?

8

Cut food waste

Make sure there’s less food going to waste at work by making sure colleagues think about what goes into their workplace fridges.

26Veg out

Reducing your meat intake is a great way to reduce your emissions – so why not make sure your Sunday roast on Sunday 10th October is meat free? Check out the Meat-Free Mondays website for some great tips.

Work from home

Work from home

Home working is a great way to reduce your o�ce power use, and the footprint of your employees who won’t have to burn fuel commuting! Vivid Consultancy in Gloucestershire have a Work From Home Friday – why not give it a go?

30YOURIDEAHERE

Over to you...

SOME IDEAS TO GET YOU STARTED

20-minuteaudit

Look around your workplace. Have all the light bulbs been changed to energy-saving models? Are there machines left on during quiet times, evenings or weekends?

Play draughts

Working in a draughty old building? Using a lit incense stick, search out the places where draughts are compromising your workplace’s energy e�ciency. Look for the glow… and plug those gaps!

Create a legacy

10:10:10 could be the day your family changes its approach to energy use. Maybe you could promise yourself a family treat, like a day out, as a reward to aim for in three or six months time if you hit your target.

Wet wet wet

Veto that vending machine and go old school with a water fountain – or kit everyone out with a reusable water bottle.