100 THINGS TO WATCH IN 2013 DECEMBER 2012
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100 THINGS TO WATCH IN 2013DECEMBER 2012
100 THINGS TO WATCH IN 2013
Background
Our Track Record
Our Things to Watch in 2013
WHAT WE’LL COVERWHAT WE’LL COVER
100 THINGS TO WATCH IN 2013
In addition to our 10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013.
– Intelligent Objects: Appcessories and .
– Predictive Personalization:Data Scientists
hotshots, marketers offering and consumers focusing on .
– Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online
and .
– Peer Power: Food Sharing services and the
rise of Trust Ratings.
BACKGROUND
100 THINGS TO WATCH IN 2013
– Anywhere, Any-‐Way Shopping:
(as highlighted in this list).
– Crowdsourced Learning:
Skillshare points to a future of more open education and opportunities for lifelong learning.”
– Smart Clothing:
OUR TRACK RECORD
100 THINGS TO WATCH IN 2013
Our Things to Watch from last year included (cont’d.)
– All Things Military-‐Inspired:
The New York Times
Xers,” said the Times
– P-‐to-‐P Experiences:
– Unwrapping the Process:
OUR TRACK RECORD (cont’d.)
100 THINGS TO WATCH IN 2013
OUR TRACK RECORD (cont’d.)
100 THINGS TO WATCH IN 2013
1. 3D Bioprinting
2.
3. African Tech Stars
4.
Alternative Brand Currencies
6.
Appcessories
8.
9.
10. Bee Venom
11. Biometric Authentication
12. Blocking Social Media Bores
13. Chia Seeds
14.Shopping
16. Coaching Brands
Cool Techie Camps
18.Translation
19. Cutting out the Middleman
20.
21. Dads in the Aisles
22.
23. Decline of Chinese Bling
24. Desalination
Detoxifying Life
26. Digital Ecosystems
Drones
28. ecoATM
29.
30. Emotion Recognition
31. The End of Voicemail
32. Faux Meat
33. Fitness Beyond the Gym
34.
Food Sharing
36. Frontier Markets
G20 Devolves to
38.
39. Geofencing
40.
41.Hieroglyphics
42. Hotels in Africa
43.Tech
44. Humane Food
Customer Service
46. Impact Sourcing
Imperfection
48. Individual Attention
49.
JOMO (Joy Of Missing Out)
Charging
Media That Gets to
Medical Smartphones
Midcalorie Foods
Mindful Living
Goes Mainstream
60. MOOC Stars
61. Nature As Antidote
62. Neurotechnology
63.
64.
NFC Tags
66.
Offset Thinking
68. Online Groceries
69.
Second Screen
Design
Recycling
River Cruising
80.
81.Fiction
82. Set Jetting
83. Shopping Hotels
84. Social Media Hacks
Standup Desks
86.Apps
Sugru
88.
89.
90. Teff
91. Trade School
92. Trust Ratings
93.
94.
96. Vertical Farming
Video Games As Art
98.
99. Wireless Charging
100.
OUR THINGS TO WATCH IN 2013
100 THINGS TO WATCH IN 2013
like heart valves and cells applied directly to
TED
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100 THINGS TO WATCH IN 2013
of us. Taking inspiration from similar playgrounds in China and parts of Europe, these spaces
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2 ADULT PLAYGROUNDS
100 THINGS TO WATCH IN 2013
Internet access, tech entrepreneurs and engineers are emerging around the continent,
innovation center,” as part of its development
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3 AFRICAN TECH STARS
100 THINGS TO WATCH IN 2013
found that as many as 1 in 12 American children
to manufacturing foods free of allergens like
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100 THINGS TO WATCH IN 2013 Anthon Berg
For instance, chocolatier Anthon Berg created
accepted generosity (a promise to do something nice for a loved one) instead of money. Nike’s
share on social media.
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ALTERNATIVE BRAND CURRENCIES
100 THINGS TO WATCH IN 2013
speakers and small screens that provide users
and RFID tags in BlackSocks help ensure the socks are correctly paired.
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100 THINGS TO WATCH IN 2013
there’s rising incentive as this region of around
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8 THE ARABIC WEB
100 THINGS TO WATCH IN 2013
existing consumer segment to consider the
venture capital arm, BMW holds a minority stake
to spare.
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100 THINGS TO WATCH IN 2013 Manuka Doctor
involves systematically stinging patients suffering
and MS, is thought to help improve circulation,
company told The Wall Street Journal in June
over the past year.
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10 BEE VENOM
100 THINGS TO WATCH IN 2013 |Chris|
For smartphone security, Android 4.0 has a Face
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11 BIOMETRIC AUTHENTICATION
100 THINGS TO WATCH IN 2013
out to more categories, offering lighthearted
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12 BLOCKING SOCIAL MEDIA BORES
100 THINGS TO WATCH IN 2013 Dole
out 11 products, including Coconut Chia Granola.
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13 CHIA SEEDS
100 THINGS TO WATCH IN 2013
collect” melds digital and physical commerce
Tesco and Asda in the U.K. and Ahold in the
eBay are getting into the pickup game too. Look
categories, such as home improvement.
Tesco
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100 THINGS TO WATCH IN 2013
services that help them temporarily hide from
The New York Times
next three hours.’”
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‘CLOAKING’
100 THINGS TO WATCH IN 2013 Mint
and suggested solutions. With consumers sharing more data, and marketers passively collecting
expenses (BillShrink), managing their money
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16 COACHING BRANDS
100 THINGS TO WATCH IN 2013 iD Tech Camps SWEappcademy
that offer everything from game creation to
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100 THINGS TO WATCH IN 2013 Duolingo
multilingual talks, education and popular entertainment. Duolingo, a startup launched in
international entertainment site Viki, fans have
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18 CROWDSOURCED TRANSLATION
100 THINGS TO WATCH IN 2013
rates. We’ll see a range of upstart challengers as
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19 CUTTING OUT THE MIDDLEMAN
100 THINGS TO WATCH IN 2013 [1], [2], [3]
and planes falling out of the sky at the click of
state to penetrate another nation’s computers
or disruption”). We’ll see a shift in armed
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100 THINGS TO WATCH IN 2013
on moms. Men are taking on more cooking and cleaning, parenting duties and shopping. As they populate the aisles of supermarkets, drugstores,
taking the male perspective into account, goods retooled for male appeal and messaging that
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21 DADS IN THE AISLES
100 THINGS TO WATCH IN 2013
With governments and corporations starting to
demand explode for the scientists needed to cull insights from the analyses gleaned through analytics platforms. What may sound like a dull
into the spotlight. And they’ll command heady
planning processes.
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100 THINGS TO WATCH IN 2013
understated luxury goods and products not
among the most selective shoppers. Gucci, for
sales in China did not prominently feature its
Group chief executive Helen McCluskey has
category” in China.
Gucci
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23 DECLINE OF CHINESE BLING
100 THINGS TO WATCH IN 2013 Water For Good
Australia, Algeria and Israel. The latter is aiming
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24 DESALINATION
100 THINGS TO WATCH IN 2013 Greenpeace
various chemicals from their products. Johnson
harmful chemicals and reformulating its personal care range. Walgreens has introduced Ology, a line of nontoxic personal care and cleaning products.
out of their supply chains, thanks largely to
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100 THINGS TO WATCH IN 2013 Apple Google
create or expand ecosystems that lock customers into an array of devices, tools and services. The
as The New York Times has put it, or serve as
The Wall Street Journal says. Initially operating
content streaming and cloud services.
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100 THINGS TO WATCH IN 2013
Wired
checking on crops or damaged roofs to assisting
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DRONES
100 THINGS TO WATCH IN 2013 ecoATM
electronics, the company markets kiosks that
and model of these devices and assess their
the end of 2012 and planning on international expansion in 2013.
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28 ecoATM
100 THINGS TO WATCH IN 2013
years. The American Society for Reproductive Medicine changed its position on the practice in
M. Johnson
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100 THINGS TO WATCH IN 2013 Theo Gevers
Researchers and programmers from Egypt to
computers to read human emotions through a
education tools or help people on the autism
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30 EMOTION RECOGNITION
100 THINGS TO WATCH IN 2013
or leaving messages is coming to feel like a
much faster. Internet phone company Vonage
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31 THE END OF VOICEMAIL
100 THINGS TO WATCH IN 2013 Beyond Meat
as faux meat gets tastier and more convincing.
lauded faux meat products to outlets across Holland. An imitator, Spoon’s Vegetarian Butcher, has opened in Sydney. And Like Meat is an EU
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32 FAUX MEAT
100 THINGS TO WATCH IN 2013 MovNat
alternatives that are more fun or functional.
and focus on strengthening the muscles needed
up luggage or children.
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100 THINGS TO WATCH IN 2013
herald a revolution in consumer electronics,” said
NextGadgets Samsung
FLEXIBLE SCREENS
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100 THINGS TO WATCH IN 2013 Mealku
One of our 10 Trends for 2013 outlines the
services that offer the promise of community,
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FOOD SHARING
100 THINGS TO WATCH IN 2013
into the middle class and vast natural resources
rather than trade. Investing giants BlackRock and Guggenheim Investments have launched index funds tied to these markets.
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36 FRONTIER MARKETS
100 THINGS TO WATCH IN 2013 World Economic Forum
Every Nation for
Itself
economy and trade relations.
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100 THINGS TO WATCH IN 2013
playtime. Lego and Mattel are tackling gender
a doll carriage and a girl driving a toy tractor. In
Leklust
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100 THINGS TO WATCH IN 2013 RetailMeNot
store specials and other relevant information.
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39 GEOFENCING
100 THINGS TO WATCH IN 2013
The
Economist
the idea that economic development need not mean environmental degradation. The European
development plan.
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nakae
GREEN GROWTH
100 THINGS TO WATCH IN 2013
as hieroglyphics to digital age consumers.
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photosteve101
100 THINGS TO WATCH IN 2013 Marriott
to expand their portfolios. Marriott plans to open
next three years.
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42 HOTELS IN AFRICA
100 THINGS TO WATCH IN 2013 Microsoft
more intuitive, integrating more seamlessly into
design, shaped around people and their existing
told Fast Company
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100 THINGS TO WATCH IN 2013
the humane treatment of the animals they eat,
food retailers including McDonald’s pledged to push suppliers to phase out gestation stalls for
farms for animal treatment. Watch for animal
mainstream consumers to pay close attention.
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Niman Ranch
HUMANE FOOD
100 THINGS TO WATCH IN 2013
individual consumers. Restaurants are logging
programs, then catering to various preferences
several years collating passenger data from many
customer on a personal trip.
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100 THINGS TO WATCH IN 2013 Samasource
Impact sourcing involves outsourcing relatively
of poverty. A 2011 study forecast that the
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100 THINGS TO WATCH IN 2013
from products and services, and increasingly
prevail today and the smooth, shiny surfaces of our digital devices. For instance, the lumpy form of an heirloom tomato or gnarled carrots at a farmers market are coming to have more appeal than the prettier produce on supermarket
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100 THINGS TO WATCH IN 2013
More mass market retailers and hospitality
chains are replacing local vendors, consumers are
individual needs. For instance, Target is testing
recently relaunched personal shopper program,
for free at all stores. More supermarkets are hiring dietitians to help shoppers make nutritious choices. And more restaurants are pampering
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48 INDIVIDUAL ATTENTION
100 THINGS TO WATCH IN 2013 TigerText Snapchat
see more apps and other services that help people guard or instantly delete things they may later regret. Snapchat, for example, is a photo
takes a screenshot of the image. TigerText is a similar app.
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100 THINGS TO WATCH IN 2013
out of the endless social media stream, the
countless other distractions and demands.
and entrepreneur Anil Dash coined the acronym JOMO). They’re consuming information on a
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100 THINGS TO WATCH IN 2013
Users can also control the camera remotely using a smartphone app.
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100 THINGS TO WATCH IN 2013
the factory.
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100 THINGS TO WATCH IN 2013 Nokia
Charger for use in places such as Nigeria and
into electricity to charge devices.
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100 THINGS TO WATCH IN 2013
media that’s tailored to the individual consumer.
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100 THINGS TO WATCH IN 2013
caretakers, physicians, etc., via email or text. The phone also reminds users to take medication and includes a pedometer application and diet apps. LifeWatch is seeking approval as a medical diagnostic device in the EU and the U.S.
LifeWatch
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100 THINGS TO WATCH IN 2013 Brooklyn Fare
a multitude of dietary restrictions and food
for restaurants like Torrisi Italian Specialties and
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100 THINGS TO WATCH IN 2013
looking for healthier choices, it’s a potentially
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The Hershey Co.
MIDCALORIE FOODS
100 THINGS TO WATCH IN 2013
from electronics and even conversation. Mindful running pays careful attention to form. Mindful
Once the domain of the spiritual set, mindful
distractions and focusing on the moment.
HarperCollins
MINDFUL LIVING
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100 THINGS TO WATCH IN 2013 Kolin Toney
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100 THINGS TO WATCH IN 2013
As more people sign on to MOOCs (Massive
instructors emerging. Whereas teaching skills are
have predicted. One rising star is Duke philosophy
Duke University
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60 MOOC STARS
100 THINGS TO WATCH IN 2013
city. We’ll also see this urge manifest in other
entertainment programming.
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61 NATURE AS ANTIDOTE
100 THINGS TO WATCH IN 2013
Nature
neurotechnologies promise hope for spinal cord
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100 THINGS TO WATCH IN 2013 Kate Middleton
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100 THINGS TO WATCH IN 2013 Summly
As smartphones proliferate, more people are
for consumers to adopt apps that use algorithms
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64 NEWS BITES
100 THINGS TO WATCH IN 2013 Sony
open up apps. Brands including Sony (Xperia SmartTags) and Samsung (TecTiles stickers) are
or even making a purchase.
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NFC TAGS
100 THINGS TO WATCH IN 2013 Toyota
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66 OBJECTS WITH ATTITUDE
100 THINGS TO WATCH IN 2013
of encouraging people and corporations to act
harmful activities is taking hold. The ecologically
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OFFSET THINKING
100 THINGS TO WATCH IN 2013
mainstream as more consumers start purchasing
2010. In the U.S., IBISWorld is forecasting annual
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Fresh Direct
ONLINE GROCERIES
100 THINGS TO WATCH IN 2013
The days of telling students to put pencil to
Bunches and Bits {Karina}
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100 THINGS TO WATCH IN 2013 LaunchKey
Wired
hacking and email phishing rising dramatically,
voice patterns, is already coming to smartphones.
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100 THINGS TO WATCH IN 2013
Forbes
the phenomenon is only gaining steam as
Etsy Kickstarter
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100 THINGS TO WATCH IN 2013
data as currency. We’ll see consumers adopt services like Reputation.com’s upcoming data
money generated from selling the data is then directed to designated charities.
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Enliken
100 THINGS TO WATCH IN 2013
legitimacy for its original programming. In April,
Arrested Development
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100 THINGS TO WATCH IN 2013
intimate occasions.
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100 THINGS TO WATCH IN 2013
demand for a retreat from noise. In the U.K., the
Quiet Mark, a seal of approval for products that
Quiet Mark RLA
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100 THINGS TO WATCH IN 2013 Snap Infusion
Consumers can have their cake and eat it too
and preservatives, corn syrup or hydrogenated
in mainstream outlets like CVS and Target. Supercandy, from a company called Snap Infusion,
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100 THINGS TO WATCH IN 2013 Jack Daniel’s
The proliferation of online platforms
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100 THINGS TO WATCH IN 2013
ramping up efforts to keep clothing out of
can deposit used clothing and shoes (of any
similarly start collecting used clothing. And
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100 THINGS TO WATCH IN 2013
River cruising is slated to make a splash in the travel industry. In 2012, for instance,
cruises. Other companies are adding river cruise
Voyages of Discovery
RIVER CRUISING
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100 THINGS TO WATCH IN 2013 Retalix Ltd.
prefer to take the reins.
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100 THINGS TO WATCH IN 2013
a digital revival. It’s a good match for readers
as Mad Men, Lost and Breaking Bad. Digital
New York Times
Kindle Serials program.
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100 THINGS TO WATCH IN 2013
visits since The Lord of the Rings
The Hobbit
locations around the U.K. in 2012. In 2013, Life
of Pi The Lone Ranger
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82 SET JETTING
100 THINGS TO WATCH IN 2013
In Middle Eastern countries including the U.A.E.,
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100 THINGS TO WATCH IN 2013
and employers to potential dates routinely
have created alternative online personas. Watch for more people to game the system as privacy concerns multiply.
CNN
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84 SOCIAL MEDIA HACKS
100 THINGS TO WATCH IN 2013 Neumitra
opening up a market for tools that help people manage their stress. Recent examples
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100 THINGS TO WATCH IN 2013 Google Apple ASUS Samsung Maylong
apps (like Catalogue) that let shoppers scan multiple catalogs simultaneously. In a 2012
of merchants surveyed reported higher average
from online retailers as shopaholics develop a
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100 THINGS TO WATCH IN 2013 Farmigo
Technology is stepping in to help farmers,
channels. A crop of startups is seeking to
operates in the San Francisco Bay Area), Mint
and Ireland.
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100 THINGS TO WATCH IN 2013
Consumed for thousands of years in Ethiopia, this
the Horn of Africa, due in part to its exceptional
essential amino acids, high in protein, calcium
incorporate the tiny grain.
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100 THINGS TO WATCH IN 2013
graduation and the cost of higher education soaring, more people are turning to trade schools or apprenticeships instead. In the U.S. especially, as demand for certain skills outpaces supply, this training path is regaining its appeal. Manufacturing programs, for one, are seeing a dramatic rise in enrollment among young people,
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91 TRADE SCHOOL
100 THINGS TO WATCH IN 2013
Consumption guru Rachel Botsman.
Repify
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100 THINGS TO WATCH IN 2013
rates on information such as speed, distance traveled and time of travel, collected directly
device that links to a car’s computer system, or they can let the insurer access data from a car’s telematics system, such as Ford’s Sync or General Motors’ OnStar. State Farm, Allstate
is among those offering it in the U.K. In Oregon,
each month.
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100 THINGS TO WATCH IN 2013
Airlines and hotels have long charged different prices for the same seat or room, a practice
spenders and the savers.
kennymatic
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100 THINGS TO WATCH IN 2013
popular in the U.K., to pop up in more markets
and mostly organic produce and sometimes meat and dairy products. They appeal to consumers
and sometimes unfamiliar ingredients. In the
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Soil and Seed
VEGETABLE BOXES
100 THINGS TO WATCH IN 2013
each 30 feet tall, produce more than 1,000
agricultural production. Watch for this practice to
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96 VERTICAL FARMING
100 THINGS TO WATCH IN 2013 MoMA
than entertainment. In March 2012, the Smithsonian American Art Museum in Washington,
everything from Atari classics like Pac-‐Man to contemporary epics like BioShock and Uncharted
2
of video games to its collection, including Tetris, Myst and The Sims.
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VIDEO GAMES AS ART
100 THINGS TO WATCH IN 2013 Adidas
platforms via technologies like interactive touch
And in Germany, shoppers outside one of Adidas’
them for later purchase.
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100 THINGS TO WATCH IN 2013 Duracell
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100 THINGS TO WATCH IN 2013
in the U.S., as consumers seek healthier snacks
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100 THINGS TO WATCH IN 2013
466 Lexington Avenue
| | @JWTIntelligence
| @AnxietyIndex
Director of trendspotting Ann M. Mack
Editor/writer
Senior trends strategist Jessica Vaughn
Trends strategist
Trends associate Nicholas Ayala
Senior brand planner
Contributors Aaron Baar
Alec Foege Geraldine Kan
Design
Ann M. Mack
@annmmack
JWT:
.
JWTIntelligence:
© 2012 J. Walter Thompson Company. All Rights Reserved.
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