100 Things to Watch in 2012

8/3/2019 100 Things to Watch in 2012

http://slidepdf.com/reader/full/100-things-to-watch-in-2012 1/108

100 THINGSTO WATCH IN 2012DECEMBER 2011



100 THINGS TO WATCH IN 2012

W W’ll Cv

• Background• ur rack ecord

• ur hings to Watch in 2012




BC

• In addition to our 10 rends or 2012 orecast, JW presents 100 hings to Watch in 2012.• Some o the items on our ist refect broader shits we are spotighting or 2012:

– Navigating the New Normal: s the new norma becomes a proonged norma in the hampereddeeoped word, we’ see more brands in more categories oering Smaer Ss and Stripped-ownProducts/Serices to appea to extremey cost-sensitie consumers.

– Food as the New Eco-Issue: he enironmenta impact o our ood choices wi become a biggerconcern, driing greater brand and consumer awareness and action around Curbing Food Waste.

– Screened Interactions: s more fat suraces become screens and more screens become interactie—with consumers touching them, gesturing at them and een taking to them—we’ see screensintrating restaurant and retai experiences, making or Screened ining and Screened Shopping.

– Objectifying Objects: s objects get repaced by digita/irtua counterparts, peope are etishizing

the physica and the tactie (ike Stationery). s a resut we’ see more Motiationa bjects, items thataccompany digita property to increase perceied aue, and toos that enabe things ike igita-Into-Physica Postcards.

• his ist aso incudes noteworthy eents on the caendar, peope to keep an eye on, tech toos and deices,and much more, incuding new behaiors and ideas with the potentia to adder up to bigger trends.




C C

•ur hings to Watch rom ast year incuded:

– F-commerce: By oember, 88% o the Internet’s op 200 retaiers were integrated with Facebook.Major retaiers ike SS and xpress in the .S. began seing directy through Facebook, whie othersexperimented with insider saes and pop-up shops. he god rush had reason: ccording to echCrunch,ha o isitors to e-commerce sites in 2011 were aso ogged into Facebook, making F-commerce asintegra to onine shopping as the anchor store is to ofine.

– P-to-P Car Sharing: Baby, you can drie my car. Person-to-person car sharing schemes gained steamin 2011, incuding Spride and etaround in San Francisco, eayides in Boston and San Francisco,WhipCar in the .. and rieMyCar in ustraia. ach matches car owners whose ehices are ide withpeope who need whees.

– Self-Powering Devices: In 2011 engineers made strides toward harnessing kinetic energy to power ourdeices and homes. (his science pus energy rom thousands o tiny moements, ike human motion

or spinning whees.) For instance, startup remont ectric began seing its nPower P, a battery rodthat coects kinetic energy. t year-end, IBM’s annua “5 in 5” orecast (e tech adances the companyoresees happening within e years) incuded the idea that we’ be se-powering our homes, ocesand cities.



100 Things To WaTch in 2012

C C (cont’d.)

•ur hings to Watch rom ast year incuded (cont’d.):

– Voice-Activated Apps: In 2011, mobie deices went at-nger-ree. Siri, the iPhone’s oice-controedpersona assistant, garnered the most buzz but was ar rom the ony exampe. Siri may be oowed in2012 by an ndroid equiaent, but ndroid users aready hae oice-controed apps ike Startaking,vingo and ooge’s voice ctions. Fun rumor: ooge’s Siri equiaent may be named ater MajeBarrett-oddenberry, the actress who gae oice to the Starship nterprise’s computer on Star Trk.

– YouTube the Broadcaster: Youube took a bod step orward rom ideo cips into origina contentin 2011. he company announced in ctober that it woud aunch 100 content channes produced byoywood creaties, ceebrities, new media and news agencies. Participants incude Madonna, shtonutcher and my Poeher, business data proider homson euters and onine magazine Sate.

– The Nail Polish Economy: ai poish has taken ipstick’s pace as an anecdota economic indicator andascended to an “it” accessory. Soaring saes or poish—up 54% gobay in 2011—seem to refect a search

or aordabe uxury. Meanwhie, we’e seen unexpected ariety—incuding textured poish, python-printnais, metaic rippes and IY nai art pens—and some nity marketing tie-ins, incuding Gssp Grl andTh Hungr Gams branded ines.




C C (cont’d.)

•For 2010, we spotighted Mobie Money, Coconut Water, Foursquare, thica Fashion andBacon erywhere.

• For 2009, we highighted lady aga, Crowdunding, Wikileaks, Coud Computing, uten-Freeand the ecine o mai.

• For 2008, we isted adica ransparency and the Staycation, and or 2007, Barack bama, Jennier udson, companies going green and age shufing.

• Check out the oowing sides to see what you’ be hearing more about in 2012.


http://slidepdf.com/reader/full/100-things-to-watch-in-2012 7/108100 THINGS TO WATCH IN 2012

IS WC I 2012

1. ccess erywhere

2

. bum oution3. hings Miitary-

Inspired

4. ntique ats

5. nywhere, ny-WayShopping

6. pp eroad

7. pps or anging Word

8. he ttentionconomy

9. Batuka

10. Benet Corporations

11. Book Cub 2.0

12. BY (Bring Yourwn eice)

13. Coud Security

14. CrowdsourcedCommutes

15. Crowdsourcedlearning

16. Curbing Food Waste

17. anger Zone rae

18. igita-Into-PhysicaPostcards

19. ectric Feets

20. Facebook’s IP

21. Facia ecognitionFury

22. Fat axes

23. Fipped Cassrooms

24. Foating Yoga

25. For-Prot Chains,onprot Stores

26. Fue From Waste

27. arden Camping

28. en Z

29. esture ecognition

30. eathy vendingMachines

31. eiroom erything

32. Th Hbbt

33

. oney34. ydration Stations

35. Indian -commerce

36. Inhaing

37. Internet-nabed Cars

38. iv

39. lC rt

40. leadership Shakeups

41. lighter Cars

42. loosecubes

43. lytro

44. Marques oier

45. Mobie Security

46. Motiationa bjects

47. Mushrooms asFunctiona Food

48

. Mushrooms o reen49. Myanmar

50. adine Ponce

51. ympics’ ew Sport

52. nine lies, in Print

53. P-to-P xperiences

54. he Persona etaier

55. Pay as a Competitie

dantage56. Puerry

57. Pubic Bookshees

58. ainwater aresting

59. emaking “Made inChina”

60. oing Stones’ 50thnniersary our

61. ootop Farming

62. oots eia

63. Scooter Surge

64. Screened ining

65. Screened Shopping

66. Senior Cohousing

67. Sience

68. Siicon vaey Sibings

69. Smaer Ss

70. Smart Cothing71. Smarter Check-ins

72. Socia Seating

73. Soar ets Simper

74. Spiking Food Prices

75. Spit-PersonaitySmartphones

76. Stationery

77. Stripped-ownProducts/Serices

78. Sundance london

79. Sustainabe Pam i

80. abets epace Paper

81. ap-and-Pay Incenties

82. itanic nniersary

83. okyo Sky ree

84. om aey

85. oys or abets

86. v Commerce

87. “tra”

88. nwrapping theProcess

89. vdio

90. video-grams

91

. virtua Fitting ooms92. voice-Based

Microbogging

93. voice Contro

94. Web Chat erywhere

95. Wii

96. Women-ny oteFoors

97. Your Pubic Story

98. Youube, the ewBoob ube

99. Zimbabwe

100. Zink



1


BC 100

CCSS vYW

Image credit: ppe

With the proieration o coud-based sericesand Internet-enabed eerything, consumerswi be accessing music, books and ideo—media they either own or buy into throughsubscriptions—on a mutitude o Web-connecteddeices whereer they are. We’ be istening toSpotiy and the ike rom Internet-enabed cars,speakers and een ridges; watching moieson tabets or vs ia serices ike etfix andthe upcoming vdio or the new “digita contentocker” travioet; and catching up with veerywhere as proiders expand access to aour deices.

http://www.apple.com/icloud/

http://www.apple.com/icloud/



2


BC 100

lBM vlI

echnoogy has mosty outpaced creatiity whenit comes to the abum ormat. But in 2011 Björkset a high bar with an “app abum,” Bphla, thataows or rich exporation o the work’s themes.he duo Buebrain reeased two “ocationaware” abums: apps that pay music based onthe istener’s ocation on Washington, .C.’sationa Ma and in ew York’s Centra Park.nd he oots compemented undun with an appdesigned to fesh out the ctiona character atthe abum’s center. xpect more re-imaginingso the abum rom artists coaborating withsotware deeopers and mutimedia ortransmedia innoators.

Image credit: Björk

http://www.youtube.com/bjorkdotcom

http://www.youtube.com/bjorkdotcom



3


BC 100

ll IS MIlIY-ISPI

n the hees o sama bin laden’s takedown, asew o tragic natura disasters and the popuarityo apocayptic themes, we’ see more gear ikeoruck’s Brick Bags (redesigned miitary sacksmade rom top-grade materia) and the Croe(an “extreme” oding shoe that combines13 suria toos). nd chaenges inspired bymiitary training are on the rise, ike oughMudder and the oruck Chaenge, which testendurance on extreme courses or under extremeconditions. his boots-on-the-ground mentaityis a subconscious preparation or the worst, at atime when suria skis ee more essentia.

Image credit: ough Mudder

http://toughmudder.com/

http://toughmudder.com/



4


BC 100

Image credit: dinnerbyheston.com

he heritage trend is making its way to ood,with ches digging up recipes and addingingredients rom yesteryear. he hot restaurantinner by eston Bumentha in london seresbygone British dishes. Some o this is or themore adenturous (e.g., rant chatz’s duck withbood sauce in Chicago), but in the .., at east,eeryday consumers are preparing meats thathearken back to oder eras, ike pheasant, enisonand wood pigeon.

I S

http://www.dinnerbyheston.com/

http://www.dinnerbyheston.com/



5


BC 100

Image credit: eckessnutter

YW, Y-WY SPPI

s e-commerce and brick-and-mortar retaiingintegrate and oerap, shopping wi entaisimpy cicking—buying products rom a PC ormobie deice—and then coecting the orderat a physica ocation or haing it immediateydeiered. Mutichanne buying wi be asterand more streamined, with ess time in inesand shorter waits or onine shoppers. Somesupermarkets are setting up dispays whereshoppers scan codes or the items theywant, then hae them deiered or pick themup in-store. We’ aso see cick-and-deier orin-store shoppers who want dierent sizes,shorter waits or ess heay iting.

http://www.youtube.com/watch?v=fGaVFRzTTP4

http://www.youtube.com/watch?v=fGaVFRzTTP4



6


BC 100

PP vl

Image credit: Bake Patterson

aigating the ast word o apps is areadydaunting, and the app-iying o eerything(desktops, cars, vs, etc.) is ony just beginning.ppe’s pp Store, or exampe, oers more thanha a miion options, with a sew o “copycatapps” cuttering up those irtua shees. henoety o apps wi wear o as consumersbecome parayzed by too many choices.

http://www.flickr.com/photos/blakespot/3030107382

http://www.flickr.com/photos/blakespot/3030107382



7


BC 100

Image credit: asses

s marketers etoo or an ging Word, one o our 10 rends or 2010, expect more apps aimedat oder demographics. he asses iPhoneapp, or exampe, due in 2012, is a program thatpurports to improe ision by training readers’eyes to adapt to certain patterns. he e Myeo app can hep caregiers keep track o ederyriends and amiy.

PPS F I Wl

http://www.glassesoff.com/

http://www.glassesoff.com/



8


BC 100

Image credit: lofes

With consumers more distracted than eer,marketers wi oer itte bribes or their attention.Websites such as lofes proide prizes orwatching and responding to ads rom cientsincuding the merican ed Cross, ICFand eogg’s. Couponetwork.com is rewardingshoppers who watch a short branded ideowith higher-aue digita coupons. Sericesike ameshatie et brands (e.g., Pepsi andStarbucks) sponsor Facebook games, rewardingparticipants with options or charitabe donations.nd Free Ms YC is ooking to insta cashmachines with screens or ads, enabing usersto skip the out-o-network ee in exchange orwatching a marketing message.

I CMY

https://loffles.com/

https://loffles.com/



9


BC 100

Image credit: Batuka

launched in Spain in 2005, Batuka is primed tobe the next internationa dance-tness craze. likeZumba, Batuka reies heaiy on latin merican-inspired moes but aso incorporates a wenessphiosophy, emphasizing good nutrition, apositie outook and the mind-body connection.It aso uses ony origina compositions rommusician ike Santander. eacher trainingcourses aunched in orth merica in a 2011,and pans ca or expansion throughout uropein 2012.

B

http://www.facebook.com/BatukaFit

http://www.facebook.com/BatukaFit



10


BC 100

Image credit: B Corporation

Whie corporations traditionay ocuson increasing sharehoder aue, BenetCorporations operate under ega proisionsthat enabe a company to take a stakehodersinto consideration, not ony stockhoders. heegisation, adopted in seera .S. states soar, aows businesses to embed sustainabiityprincipes into their . ternatiey,companies can seek certication as a “B Corp”rom the nonprot B lab; cose to 500 hae nowbeen certied in orth merica and urope. sShared vaue gains steam—one o our 10 rendsor 2012—watch or more corporations to tweakthe modern capitaist mode.

BFI CPIS

http://www.bcorporation.net/why_become_a_B

http://www.bcorporation.net/why_become_a_B



11


BC 100

Image credit: MoreMagazinev

he mass-reading experience that prahkick-started is eoing into book cubs thatspan Web toos. In 2011 Mr magazine usedSkype group ideo-caing to enabe nine .S.book cubs to chat concurrenty about a MegWoitzer noe, with the author participating.Th Atlantc’s 1book140 uses witter as apatorm: weeters nominate and ote onbooks, then tweet about the seections. In

January he uington Post aunches abook cub that encourages readers tocontribute ia witter, Facebook, Youube,Fickr and Instagram; bookstore eents areaso in the mix.

B ClB 2.0

http://www.youtube.com/watch?feature=player_embedded&v=vzN1AhuHN40#!

http://www.youtube.com/watch?feature=player_embedded&v=vzN1AhuHN40#!



12


BC 100

Image credit: airax.com

BY (BI Y W vIC)

With the mobie deice now an erythingub and content accessibe through the coud,businesses wi need to adapt to BY cuture.mpoyers are scrambing to ormuate BYpoicies as more workers bring their own deicesto the oce. irines incuding virgin merica,merican irines and ermany’s Condor areoering audio and ideo ia Wi-Fi or those whoeschew the seat-back screen in aor o theirown. likewise, some hote guests wi be abe towatch pay-per-iew moies on their own deicesas we as the room’s v.

http://airfax.com/blog/index.php/2011/03/15/condor-embraces-wi-fi-for-pax-entertainment/

http://airfax.com/blog/index.php/2011/03/15/condor-embraces-wi-fi-for-pax-entertainment/



13


BC 100

Image credit: CipherCoud

s more businesses store more customer andproprietary inormation in the coud, the threat o hackers accessing scores o credit card numbers,pending patents and more wi prompt a rise incoud security concerns and serices that caim tobe a soution. Companies incuding Coudlock,Cyber-rk and CipherCoud are aready seingsecurity measures to big businesses. nd ooge,verizon, Inte, Mcee and Microsot hae a

joined the Coud Security iance, dedicated tobest practices or coud security.

Cl SCIY

http://www.ciphercloud.com/

http://www.ciphercloud.com/



14


BC 100

CWSC CMMS

Image credit: Waze

pps that coect data rom commuters wi hepto guide a growing number o driers on theirroutes. aigation apps, most notaby Waze, actike a PS deice in directing driers but aso userea-time data rom phone sensors, aong withactie user input, to make smart adjustmentsbased on trac and other road issues. Wazeaready counts 8 miion driers wordwide and ispanning expansion into China.

http://itunes.apple.com/us/app/waze-gps-traffic-social-fun!/id323229106?mt=8

http://itunes.apple.com/us/app/waze-gps-traffic-social-fun!/id323229106?mt=8



15


BC 100

nowedge seekers wi increasingy ookbeyond the traditiona student-teacher structure:learning is becoming more democratic on- andofine as peope connect with teachers, hobbyistsand experts ooking to share their interestsand impart their knowedge. sers can buidtheir own courses at sites ike demy.com; takeessons and ask and answer questions aboutthem on Sophia.org; and answer test questionson veri. fine, peope are earning rom peersthrough Skishare and participating in ocaeducation hubs ike Brookyn Brainery, whereow-cost casses range rom “ow to i ataraoke” to “Statistica literacy.”

CWSC lI

Image credit: Brookyn Brainery

http://brooklynbrainery.com/

http://brooklynbrainery.com/



16


BC 100

Image credit: unieeroodsoutions.us

s the enironmenta impact o our ood choicesbecomes a bigger concern—one o our 10rends or 2012—watch or more awarenessaround waste, with brands working to educateconsumers and to reduce their own waste. In the.., packaging wi no onger eature a “se by”date, an attempt to reduce the £12 biion wortho ood thrown out annuay, whie in India thegoernment is trying to rein in traditiona aishweddings in a bid to stae o ood scarcity.nieer’s Food Soutions unit recenty aunchednited gainst Waste, a campaign to drie wastereduction in the ood-serice industry.

CBI F WS

http://www.unileverfoodsolutions.us/our-services/your-kitchen/united_against_waste

http://www.unileverfoodsolutions.us/our-services/your-kitchen/united_against_waste



17


BC 100

Z vl

Image credit: Juien arneis

For some traeers, goernment adisoriesagainst isiting certain regions are sering asa contrarian ure. ne expert cas it “machotourism,” and its adherents incude adenturerswith an eye on socia media bragging rights anduxury traeers ooking to outdo been-there-done-that peers by enturing where ew ese canor wi. xpect a steady rise in trae to spotsike the Congo that oer rich experiences orthe intrepid.

http://www.flickr.com/photos/julien_harneis/1873128993

http://www.flickr.com/photos/julien_harneis/1873128993



18


BC 100

Image credit: Postagram

Sincerey’s Postagram app and Postcard onthe un aow acationers and others to turnsnapshots into snai-maied postcards. heymake it easy to send personaized greetingsrom aar whie satisying today’s risingappreciation or physica objects and sowerorms o communication. his is onemaniestation o bjectiying bjects,one o our 10 rends or 2012.

IIl-I-PYSICl PSCS

http://postagramapp.com/

http://postagramapp.com/



19


BC 100

Image credit: Frito lay Canada

lCIC FlS

he transition to eectric ehices wi bea gradua one or consumers, but moreimmediatey, we’ see eectric deiery trucksand ans zipping around urban areas asbusinesses repace dieses with these greener,cheaper (in terms o ue costs), quieter andgood-or-P aternaties. Companies incudingStapes and Frito-lay are buying trucks ike theewton (rom Smith ectric vehices), whiecommercia customers such as the orwegianposta serice are adopting Ford’s ransitConnect eectric an.

http://smr.newswire.ca/en/frito-lay-canada/frito-lay-canada-is-canadas-first-food-manufacturer

http://smr.newswire.ca/en/frito-lay-canada/frito-lay-canada-is-canadas-first-food-manufacturer



20


BC 100

Image credit: racy

he mother o a socia networks has comea ong way rom its arard-student days:he hottest IP o 2012—expected sometimebetween pri and June—coud aue Facebookat a whopping $100 biion, setting some recordsand spawning a new cohort o miionaires inSiicon vaey.

FCB’S IP

http://www.flickr.com/photos/tracy_olson/61056391

http://www.flickr.com/photos/tracy_olson/61056391



21


BC 100

Image credit: o and Proud

s it’s impemented more widey, aciarecognition sotware wi raise a ot moreconcern about the Big Brother impications, withaarms raised by egisators and other priacyadocates stirring anxiety among consumers.ne new program deeoped at Carnegie Meonniersity, or exampe, can pinpoint the identityo a tota stranger in minutes. ooge, ppeand Facebook are a experimenting with aciarecognition, as are some goernments.

FCIl CII FY

http://evoandproud.blogspot.com/2010/12/genderface-recognition-hue-and.html

http://evoandproud.blogspot.com/2010/12/genderface-recognition-hue-and.html



22


BC 100

Image credit: pointnshoot

he at tax is the new sin tax: In a bid to put thebrakes on obesity, goernments wi try to pushconsumers away rom unheathy oods with costdisincenties. In 2011, ungary introduced anadded tax or oods with high at, sat and sugarcontent, aong with a higher tari on soda (andacoho), whie enmark added a tax or high-saturated-at oods. Simiar egisation has beenproposed in ustraia and Britain. look or morenationa and oca goernments to oow.

F S

http://www.flickr.com/photos/pointnshoot/408384715

http://www.flickr.com/photos/pointnshoot/408384715



23


BC 100

Image credit: ppe

his new idea in earning fips the casswork/homework mode on its head, with studentswatching ectures onine rom ahn cademy,egrity and others, then using cassroom timeto discuss and practice the reeant concepts.With this mode opening up access to quaityearning materias or students wordwide, ookor it to be more widey adopted as an aternatieto aiing traditiona methods.

FlIPP ClSSMS

http://www.apple.com/itunes/inside-itunes/2010/09/

http://www.apple.com/itunes/inside-itunes/2010/09/



24


BC 100

FlI Y

Image credit: SP Yoga vancouer

“Fo-yo” is the oechid o two trendy tnessactiities, standup padde boarding and yoga.From Seatte to ustraia and awaii, we-baanced sous are foating their way ontocam bodies o water or modied casses atoppaddeboards, which orce yogis to keep theircore engaged. Watch or fo-yo to be on theactiity ist or the 2012 beach acation.

http://www.facebook.com/pages/SUP-Yoga-Vancouver/143974105661297

http://www.facebook.com/pages/SUP-Yoga-Vancouver/143974105661297



25


BC 100

Image credit: reasure & Bond

etai chains are testing an innoatie idea insocia responsibiity: nonprot retai endeaorsthat eerage what the companies do best tobenet communities. Customers take part bysimpy consuming as norma. ordstrom’s newManhattan concept store, reasure & Bond,

gies a proceeds to oca charities, as doesPanera Bread Co.’s Panera Cares restaurants,where customers can pay what they wish. Withgrowing expectations that brands enhance thewe-being o the communities where they dobusiness, watch or these nonprots to gainwider adoption.

F-PFI CIS, PFI SS

http://www.treasureandbond.com/site/

http://www.treasureandbond.com/site/



26


BC 100

Image credit: Seth nderson

ew technoogies make it possibe to conertused pastics—such as nonrecycabe grocerystore bags and e-waste—back into oi, a processthat seera companies wi commerciaizein 2012. ot ony does this keep pastics outo andis, it’s aso cheaper to produce than

traditiona oi. “It seems amost ike scienceiction, but the technoogy is now here,” saysreg Wikinson o enironmenta consutingirm hird ak ssociates. virgin tantic pansto test synthetic ue deried rom stee mis’industria waste.

Fl FM WS

http://www.flickr.com/photos/swanksalot/2296607396

http://www.flickr.com/photos/swanksalot/2296607396



27


BC 100

Image credit: Sean Macntee

Watch or a new idea rom the .. to expandbeyond Britain: n uber-aordabe take onirbnb, Campinmygarden.com ets peoperent their backyards to traeers. he londonympics wi heighten awareness, proiding ahote aternatie or those wiing to pitch a tent.

CMPI

http://www.flickr.com/photos/smemon/5658525274

http://www.flickr.com/photos/smemon/5658525274



28


BC 100

Image credit: x

Born ater 2000 and weaned on smartphones,these kids are the rst true digita naties. Formany amiies, this gadget-say group that’sup on a things Web is the go-to source orinormation, giing en Z major infuence oerhousehod purchasing decisions and behaiors.

his generation is aso more brand aware thanany beore it (by age 3, a chid can recognizeamost 100 brands).

Z

http://www.youtube.com/watch?v=ehDAP1OQ9Zw&feature=player_embedded

http://www.youtube.com/watch?v=ehDAP1OQ9Zw&feature=player_embedded



29


BC 100

Image credit: Maniest igita

inect-ike technoogy is coming to gadgetsand screens. uman-computer interaction, orCI, wi make computers een more intuitieand easy to use, aowing peope to trade theirkeyboard or any surace and their mouse orhand moements. For exampe, Bay ota

Fitness’ “esuts Center,” a ideo wa thatresponds to gestures, shows tness and nutritioninormation and workout tips or gym members.nd in Spain, technoogy group edesys inked aPC and monitor to a inect, aowing surgeons toexamine patient records during operations withthe wae o a hand.

S CII

http://www.manifestdigital.com/work/bally-total-fitness-in-club-experiences/

http://www.manifestdigital.com/work/bally-total-fitness-in-club-experiences/



30


BC 100

Image credits: heathyending.com and reshending.com

lY vI MCIS

Machines that se snacks ike carrots and appes,hummus, mea repacement bars and yogurt arepopping up in response to consumer interestin nutritious eating, combined with egisationaimed at imiting junk ood in schoos. s thesepoicies become more widespread, expect more

such ending machines—and a back market o sorts or sugary, atty, saty are.

http://www.healthyvending.com/

http://www.freshvending.com/

http://www.freshvending.com/

http://www.healthyvending.com/



31


BC 100

Image credit: dse litte

“rtisana” has become the oerused term du“jour in ood; “heiroom” wi oow. Whie it’sbeen around or a whie, starting with tomatoesand bee, atey eerything rom corn to beans hasbeen getting an “heiroom” designation, generaymeaning an oder ariety that’s geneticay distinct

rom commercia products. (“eiroom” is mostyused or crops, “heritage” or iestock.) he termis becoming shorthand or “quaity” and “natura”(and higher prices). Can it be ong beore we seeheiroom potato chips?

IlM vYI

http://www.flickr.com/photos/edsel_/4824345216/in/photostream/

http://www.flickr.com/photos/edsel_/4824345216/in/photostream/



32


BC 100

Image credit: arperCoins

2012 is the 75th anniersary o J... okien’scassic antasy noe charting the adentureso Bibo Baggins. It wi be marked with neweditions—incuding Th Art f th Hbbt,eaturing the author’s sketches, drawings,paintings and maps, many unpubished—and

the ong-awaited two-part epic m rom directorPeter Jackson at year-end.

THe HoBBiT

http://www.harpercollins.co.uk/Titles/65592/the-art-of-the-hobbit-75th-anniversary-slipcased-edition-j-r-r-tolkien-wayne-g-hammond-9780007440818

http://www.harpercollins.co.uk/Titles/65592/the-art-of-the-hobbit-75th-anniversary-slipcased-edition-j-r-r-tolkien-wayne-g-hammond-9780007440818



33


BC 100

Image credit: Peter Shanks

Y

look or honey to pop up in more oods—touted as a more natura aternatie to high-ructose corn syrup or sugar—and treatments oreerything rom coughs to scars and aging skin.vicks, or instance, recenty introduced a naturaormua or its yui brand that uses honey as

the sweetener.

http://www.flickr.com/photos/botheredbybees/245215850/

http://www.flickr.com/photos/botheredbybees/245215850/



34


BC 100

Image credit: ydrate

YI SIS

s the moement to cut the use o pastic andban the sae o botted water grows, we’ see aproieration o water stations—aready poppingup on coege campuses and in some pubicspaces—where peope can reusabe bottes.

http://www.hydrateu.com/default.aspx

http://www.hydrateu.com/default.aspx



35


BC 100

Image credit: Fipkart.com

India’s e-commerce market is huge—more than100 miion Internet users and growing ast—andargey untapped. Foreign rms ike mazon andWamart are making signicant inestments,whie homegrown companies such as Fipkartand Snapdea know the market we enough

to taior their serices to its quirks, such as aprediection or cash oer credit cards. he ikeyupshot: a wae o acquisitions and partnershipsin eary 2012.

II -CMMC

http://www.flipkart.com/

http://www.flipkart.com/



36


BC 100

Image credit: abstoreparis.com

From a arard proessor o biomedicaengineering comes inhaabe caeine andchocoate—his company, Breathabe Foods,is roing out eroShot Pure nergy, aninhaer containing a hit o caeine mixedwith B itamins; le Whi proides a chocoate

experience sans caories. he company is workingon more products that proide faoru ornutritiona benets without caories or the needor pis.

IlI

http://labstoreparis.com/#&p=products&products=aeroshot-single

http://labstoreparis.com/#&p=products&products=aeroshot-single



37


BC 100

Image credit: Ford

In-car Internet is about to eae the startingine. Coud-stored music, restaurantrecommendations, ino on nearby Ms andgas stations wi a be an index nger away inWi-Fi-enabed cars. oyota’s new ntune systemuses mobie phones as a data pipe or the car,

as does Ford’s SYC. BMW and aimer asooer in-dash Internet, whie Ford’s os conceptaims to personaize the experience by accessinghome entertainment ibraries. In-car Internet wiincreasingy become an expected accessory.

I-Bl CS

http://www.ford.com/technology/sync/

http://www.ford.com/technology/sync/



38


BC 100

Image credit: steestein1982

Perhaps the most buzzed-about tech auncho 2012 is a v rom ppe—it’s a just rumorsand rampant specuation as yet, most o whichinoe the company introducing a teeision inthe second ha o the year that woud sync withother ppe deices, stream rom the Web and

aow gesture contro. he product, one o thethings Stee Jobs had been ocusing on beorehis death, coud hep to disrupt a new category.

iv

http://www.flickr.com/photos/stevestein1982/4047834684

http://www.flickr.com/photos/stevestein1982/4047834684



39


BC 100

Image credit: s[edition]

“urn your screens into art,” procaims ..startup s[edition], which has signed up -istartists ike racey min to produce imited-edition digita works accessibe ia mobiedeices, PCs and connected vs. nd in 2012Samsung wi produce “digita canases”—

high-res screens designed or dispaying artwork,to be distributed by Panar Systems.

lC

http://www.seditionart.com/

http://www.seditionart.com/



40


BC 100

lSIP SPS

Image credit: CheMattock

With some key payers on the word stagerunning or re-eection, we coud see a majorshit in poitica dynamics. mericans and theFrench wi grappe oer the best way orwardor their economies as Barack bama andicoas Sarkozy ght to stay in power. ugo

Cháez wi run or a third term in venezuea,and in March ussians wi weigh in onvadimir Putin. epacing any—or a—o these incumbents coud reset word dipomacy,putting poicy making on the back burner justas it’s needed most.

http://www.flickr.com/photos/chefmattrock/3002271811

http://www.flickr.com/photos/chefmattrock/3002271811



41


BC 100

Image credit: automobiemag.com

It’s the new goa or automakers, which areworking to repace stee with materias ikeightweight auminum, carbon iber and improedpastics to achiee better gas mieage and anincrease in battery range, and prepare or morestringent ue reguations. Jaguar land oer, or

instance, has appointed a head o ightweightehice strategy. Whie utraight ehices widominate in another decade, more immediateywe’ see sma weight reductions as arious partsand components sim down.

lI CS

http://www.automobilemag.com/features/news/1004_jaguar_land_rover_premium_lightweight_architecture_pla/index.html

http://www.automobilemag.com/features/news/1004_jaguar_land_rover_premium_lightweight_architecture_pla/index.html



42


BC 100

lSCBS

Image credit: loosecubes

his wordwide peer-to-peer marketpaceconnects work spaces and the reeancers, sma-businesspeope, artists and entrepreneurs whoneed to get out o the coeehouse. kin toirbnb, the loosecubes site aows users to ratethe spaces they use (productiity, community

and coo actor are some o the criteria) and aimsto oster connections and riendships betweenusers. loosecubes’ mode is right on the markor what we’re caing eneration o, young by-their-bootstraps entrepreneurs who don’t want togo it entirey aone.

http://www.loosecubes.com/

http://www.loosecubes.com/



43


BC 100

Image credit: ytro.com

In eary 2012, the startup lytro is reeasing anew kind o camera, one being touted as anadancement that’s “simiar to the eap rom mto digita.” Whie more consumers are reyingsoey on their eer-improing mobie phonecameras, hobbyists wi want to pay around with

a camera that takes “iing pictures”—they can bereocused by both the photographer and iewersater the image is recorded—at a starting pricenot too ar beyond digita point-and-shoots.

lY

https://www.lytro.com/camera

https://www.lytro.com/camera



44


BC 100

Image credit: Marques oier

MS lIv

his 24-year-od singing ioinist—who usescassica styes with poweru &B-aden ocas—got his start as a street perormer in Brookyn. emoed to london in 2009, where he won oerdee as a an, anded a record dea and becamethe rst unsigned artist to appear on the BBC’s

Latr wth Jls Hlland. oier reeased an P in2011 and is working on his debut abum, set or a2012 reease.

http://www.myspace.com/marquestoliver/photos/72110685#%7B%22ImageId%22%3A72110685%7D

http://www.myspace.com/marquestoliver/photos/72110685#%7B%22ImageId%22%3A72110685%7D



45


BC 100

Image credit: market.android.com

s smartphones become perasie, so too wisecurity issues. pp usage, mobie browsing andmobie payments a put persona data at risk.he ndroid system, the top target o maicioussotware, saw a near-eod increase in mawarebetween Juy and oember. s the risk rises,

computer security rms ike Mcee, Symantecand Sophos are ramping up inestments inmobie security, as are manuacturers (Samsung,or instance, is oering the Secu-FC chip orFC-enabed phones).

MBIl SCIY

https://market.android.com/details?id=com.symantec.mobilesecurity&hl=en

https://market.android.com/details?id=com.symantec.mobilesecurity&hl=en



46


BC 100

Image credits: joyunoiserecordings.com and deepwoodworkshop.com

MIvIl BJCS

In the digita era, the aue o inteectuaproperty is up or grabs, since consumers usedto ee they were paying in part or the record orthe printing costs. So-caed motiationa objectsare one soution: physica items that accompanythe digita property, increasing the perception o

aue and satisying a need or tangibiity. ewbands hae experimented with the idea, seingnoety items, -shirts and een cassette box setsthat a come with a downoad option.

http://joyfulnoiserecordings.com/

http://www.deepwoodworkshop.com/

http://www.deepwoodworkshop.com/

http://joyfulnoiserecordings.com/



47


BC 100

Image credit: Wiiam Warby

MSMS S FCIl F

What’s new about edibe ungi? With morearieties now popuating supermarket sheesin the West, we’ see a growing awareness thatthis ow-caorie but highy faoru ood packsa nutritiona punch. uromonitor notes thatthe benets o mushrooms—which can ower

choestero, boost the immune system and(some say) een ght cancer—“remain woeuyunderappreciated”; at a time when consumersare ooking to add more so-caed unctionaoods to their diet, they won’t remain oerookedor ong.

http://www.flickr.com/photos/wwarby/5110059204/

http://www.flickr.com/photos/wwarby/5110059204/



48


BC 100

Image credit: coatie esign

Mushrooms are going into more than stir-ry:hey’e been discoered as an energy-saingingredient—reducing the amount o Styrooamand pastic required—or packaging, buiding andmanuacturing materias. Ford is partnering withcoatie esign, which opens its rst actory

in 2012, to repace some pastic componentswith compostabe parts deried rom mushroombers. e is shipping some o its serers withmushroom-based packaging. nd ook orconstruction companies to test mushroom-basedmateria or insuation and buiding bocks.

MSMS

http://www.ecovativedesign.com/

http://www.ecovativedesign.com/



49


BC 100

Image credit: Jaier Martin spartosa

s dipomatic reations with the rest o theword thaw, due to the reorms we pointed toin our 2008 hings to Watch, this ighty isitedream o Buddhist tempes and pagodas wibecome more attractie to Western traeers.Seera new hotes oer uxury accommodation,

and uxury trae company bercrombie & enthas created three high-end programs or 2012.

MYM

http://www.flickr.com/photos/druidabruxux/2916381899

http://www.flickr.com/photos/druidabruxux/2916381899



50


BC 100

Image credit: ashionmode.it

aid-back mode in her ate teens who startedate by ashion-industry standards, Ponce madea strong debut in uropean shows in a 2011.look or this new ace rom Brazi to be a oerinternationa runways, and beyond, in 2012.

I PC

http://www.fashionmodel.it/it/women/nadine-ponce#

http://www.fashionmodel.it/it/women/nadine-ponce#



51


BC 100

lYMPICS’ W SP

Image credits: Samsung and london 2012

Socia media wi be the name o the games atthe Summer ympics in london, which wigo down as the rst to be whoy inused withsocia—drien by marketers, athetes and ansaike. he Internationa ympic Committee hasnow sanctioned athetes’ socia media use during

the games, giing oowers a unique perspectie.(he IC is aready using socia media in a teen-targeted campaign.) Socia v and newspapertoos (ike Th Guardan’s Facebook app) wihep iray spread the word, spurring interestand iewership. nd socia media wi be thecornerstone o many marketing campaigns.

xpect #ympics to be trending or months.

http://www.samsung.com/global/microsite/galaxys2/html/

http://www.london2012.com/

http://www.london2012.com/

http://www.samsung.com/global/microsite/galaxys2/html/



52


BC 100

Image credit: Socia Memories

he Web hods our irtua memories and ourarchies, a huge store o inormation that’s beingextended into the physica ream as peope cometo ee a need or more tangibe things. eutschePost l’s Socia Memories project ets peopetransorm Facebook data into an impressie book;

serices ike Printstagram turn Instagram photosinto stickers, fipbooks and magnets; and comingin 2012 is litte Printer, a therma printer that turnssmartphone data into receipt-sized prints.

lI lIvS, I PI

https://www.facebook.com/socialmemories

https://www.facebook.com/socialmemories



53


BC 100

Image credit: Shiroube

ew toos aow traeers to nd nicheexperiences and the ocas who can proidethem. crop o peer-to-peer startups oeringunique and oten personaized actiities andtours are aiming to change the way traeers pantrips. he sites enabe experts to oer an ecectic

mix o opportunities, rom introducing traeersto Berin’s amed currywurst sausage (ia vayabe)to waking them through ew York’s CentraPark with a widerness instructor (ia Sideour).Shiroube, out o Japan (the name means “to bea guide”), is a patorm to connect guides andtraeers ooking or customized tours.

P--P PICS

http://shiroube.com/

http://shiroube.com/



54


BC 100

PSl Il

Image credit: uFaor

here’s a new wrinke in the product-personaization trend: consumers protingrom their creations whie beneting the brand.Beerage company uFaor wi soon enabecustomers to dream up faor combos, addingthe option to test and se the drinks ia socia

media. Conerse is testing a Facebook app thatets users market their custom-designed sneakersto riends (receiing reebies in return or saes).nd the aiser Chies et ans seect songs andartwork to create their own ersion o 2011’sTh Futur is Mdval—then take a commissionon saes.

http://www.uflavor.com/

http://www.uflavor.com/



55


BC 100

Image credit: aae Caacante

duts wi increasingy adopt or themseesthe newy popuar idea that kids shoud haepenty o unstructured pay to baance outtoday’s pethora o organized and tech-basedactiities. In an age when peope ee theyhae no time or actiities that don’t hae a

specic goa attached, there wi be a growingreaization that unstructured time begets moreimagination, creatiity and innoation—acompetitie adantages. ne exampe: hegrowing popuarity o hackathons, which reeprogrammers to coaboratiey pay around withideas and approaches without worrying about

specic end goas.

PlY S CMPIIv v

http://www.flickr.com/photos/rafaelnc/5080500110/

http://www.flickr.com/photos/rafaelnc/5080500110/



56


BC 100

Image credit: Jasmine&oses

PlY

his hybrid ruit, a combination o apum and cherry, was deeoped or pumoers who don’t ike juice dribbing downtheir chin. Breeders hae perected thecombination ater years o experimentation,and it coud be in supermarkets soon.

http://www.flickr.com/photos/townandcountrygardens/5890869464

http://www.flickr.com/photos/townandcountrygardens/5890869464



57


BC 100

Image credit: d Yourdon

Free book exchanges are fourishing inermany—where oca groups sponsor sheesin pubic spaces and in supermarkets and otherstores—and Israe, where books at bus stopsstarted as an art project. nine-based toos orswapping and trading goods hae taken o in

the recent past—next, watch or more simpeanaog ideas that tap into the same spirit.

PBlIC BSlvS

http://www.flickr.com/photos/yourdon/3059450003/in/photostream/

http://www.flickr.com/photos/yourdon/3059450003/in/photostream/



58


BC 100

Image credit: mxgir85

IW vSI

With water gaining more notice as a imitedand precious resource, and seere droughtsincreasing, watch or more peope andcorporations to burnish their green credentiasand sae money by haresting rain. ehiMetro, or exampe, is constructing stations

with haresting systems buit in. he industryaround rainwater haresting, howeer, is justgetting started.

http://www.flickr.com/photos/13013135@N00/5879848337

http://www.flickr.com/photos/13013135@N00/5879848337



59


BC 100

s more Chinese brands such as li-ing andaier continue to expand internationay, we’see a push to change perceptions around whatit means to be “Made in China,” with Chinesecompanies addressing some o the key issuesassociated with that abe, among them poor

quaity, copycatting and ack o trust.

MI “M I CI”

Image credit: li-ing

http://shop.li-ning.com/

http://shop.li-ning.com/



60


BC 100

llI SS’ 50 IvSY

Image credit: oingStones.com

Whie nothing has been conrmed, odds arethat Mick, eith and the boys wi regroup or a50th anniersary go-round that woud be biedas their arewe tour. Some say Mick is stihurting rom reeations in eith’s te-amemoir; Jagger has said he’s too busy promoting

his group Supereay. But with the groupgetting into their goden years, “it’s now orneer,” as Rllng Stn notes.

6

http://www.rollingstones.com/

http://www.rollingstones.com/



61


BC 100

Image credit: Signe Brewster

he rootop-gardening concept is eoing intoarge-scae arming projects. Brookyn range,or exampe, is a rootop organic arm that sesits produce in markets and businesses aroundew York City; in the .., Food From the Skyis a simiar initiatie atop a supermarket in

london that ses produce in the market beow.nd BrightFarms is a ew York-based companyocused on heping ood merchants transormtheir roos.

FP FMI

62

http://www.flickr.com/photos/signejb/5910375545

http://www.flickr.com/photos/signejb/5910375545



62


BC 100

S vIvl

Image credit: ightintheattic.net

obaization is spurring a new appreciationor nationa and regiona traditions and thingsunique to one’s heritage. In music, or instance,the typica tango orchestra is newy popuar inrgentina, Peruians o a socia casses areembracing cumbia music, and Indian cubs

are pumping out domestic tracks. likewise inood: In reece, or instance, oca brands areprospering and touting their reekness, whiemajor oreign brands are paying up reekingredients or “Made in reece.”

63

http://lightintheattic.net/releases/590-el-sonido-de-tupac-amaru

http://lightintheattic.net/releases/590-el-sonido-de-tupac-amaru



63


BC 100

SC S

Image credit: Petersen utomotie Museum

Consumers are turning to scooters as a cheaperand more agie aternatie to cars. .S. saes roseneary 30% in the rst ha o 2011, whie year-oer-year oember saes in India jumped 39%.In 2011 Larry Crwn, starring scooter an omanks, prominenty eatured the ehices, and

l..’s Petersen utomotie Museum is currentyhosting a show on the history o scooters.looking ahead, an infux o eectric scooters wihit the market. ne issue wi be coexistencewith cycists and driers.

64

http://petersen.org/default.cfm?docid=1082

http://petersen.org/default.cfm?docid=1082



64


BC 100

Image credit: mcdpressoce.eu

Interactie screens are coming to restaurants,repacing menus and sometimes workers,and heping to entertain diners. Patrons wibe ordering and sometimes paying usingiPads and other tabets, touch-screen tabesand se-order kiosks. For instance, diners at a

restaurant in the Manhattan department storeBarney’s can order at one o 30 screens in agass-coered communa tabe, then browse thestore’s cataog whie eating. nd Mconad’s hasdepoyed touch-screen kiosks in enues acrossurope. his is one maniestation o ScreenedInteractions, one o our 10 rends or 2012.

SC II

65

http://www.mcdpressoffice.eu/photography/cat11/lo_06.jpg

http://www.mcdpressoffice.eu/photography/cat11/lo_06.jpg



65


BC 100

Image credit: Microsot

etaiers are pacing interactie touch screens inand outside stores to proide customers with amore immersie and engaging experience. Forexampe, in 2011, Cinique debuted MicrosotSurace touch screens in the fagship ManhattanBoomingdae’s, enabing customers to pace

speciay tagged products on the screen to seemore inormation. In South rica, mobie brand8ta’s retai outets eature sound-emitting touch-screen windows that aow passersby to browsethe cataog ater-hours; screens in the storeset shoppers expore the inentory in greaterdepth. his is one maniestation o Screened

Interactions, one o our 10 rends or 2012.

SC SPPI

66

http://blogs.msdn.com/cfs-filesystemfile.ashx/__key/communityserver-blogs-components-weblogfiles/00-00-00-93-46-metablogapi/2577.Clinique_2D00_Smart_2D00_Bar_2D00_With_2D00_Products_2D00_Wide_5F00_174FAECB.jpg

http://blogs.msdn.com/cfs-filesystemfile.ashx/__key/communityserver-blogs-components-weblogfiles/00-00-00-93-46-metablogapi/2577.Clinique_2D00_Smart_2D00_Bar_2D00_With_2D00_Products_2D00_Wide_5F00_174FAECB.jpg



66


BC 100

Image credit: cohousingco.com

SI CSI

look or the anish concept o cohousing—co-op-stye communities whose residents areactiey inoed in their operation and joinedby cose socia ties—to catch on with Boomers.Cohousing communities, some initiated byresidents and others by deeopers, oer one way

to ie near riends in retirement and to sharesenior-ocused aciities, products and serices.

67

http://www.cohousingco.com/index.cfm

http://www.cohousingco.com/index.cfm



67


BC 100

Image credit: towardsthesunset

SIlC

he word is getting eer more crowded,chaotic and noisy, with mobie conersationseerywhere—rom pubic restrooms tounderground trains—and media ingonce-quiet spaces (cabs, eeators) with chatter.er-stimuated, we’ increasingy ook not

ony to e-ech (one o our 10 rends or 2011)but to retreat rom the noise, whether at home,in spas or een in nature (the “sient hike”).ne interesting maniestation: the 2011 sientm Th Artst, which ooks ikey to win somebig industry awards in 2012.

68

http://www.flickr.com/photos/towardsthesunset/5690746151/

http://www.flickr.com/photos/towardsthesunset/5690746151/



68


BC 100

Image credit: israesk.com

ech hot spots are growing in a sew o cities.mong them: Berin, whose Mitte and reuzbergdistricts are home to SoundCoud, 9fats, men,6Wunderkinder, Wooga and tsy’s uropean (SoundCoud’s ounder cas it the beststartup city in the word or its cheap rent, taent,

growing inestor interest and creatie buzz); Beoorizonte in Brazi, which caims ooge’s &oces and startups incuding Samba ech and2 ames; and Moscow’s Skokoo I Custer,ounded ast year as an initiatie o PresidentMedede.

SIlIC vllY SIBlIS

69

http://israelsk.com/en/testimonials/

http://israelsk.com/en/testimonials/



69


BC 100

Image credit: einz

Food and beerage brands are swinging in theopposite direction rom the mega-sizes and bukoerings they hae targeted at budget-sayconsumers: Smaer sizes at minima prices witarget extremey cost-sensitie customers inthe deeoped word. .J. einz, or exampe, is

introducing seera reduced sizes at a suggestedretai price o 99 cents in the .S. and aroundone euro in urope, incuding a 10-ounceketchup pouch and a 9-ounce mustard. ratis seing 50-cent gum packs with e stickso rident or Stride. his is one maniestationo aigating the ew orma, one o our 10

rends or 2012.

SMll SS

70 SM ClI

http://www.heinz.com/

http://www.heinz.com/



70


BC 100

Image credit: underarmour.com

We’ see garments hep wearers monitor theirbodies. yx eices wi introduce the Somnusshirt, deeoped at MI, which can monitor seeppatterns. Sportswear brand nder rmour hasthe 39, a shirt with a remoabe sensor pack thatproides body data (heart rate, temperature, etc.),

which wearers reiew on their mobie deice. Jawbone braceet simiary proides actiity andseep data. eebok is deeoping concepts ikeeggings with acceerometers or measuringdistance, and & says it pans to se bio-tracking cothes or athetes, rst responders,miitary personne and senior citizens.

SM ClI

71 SM CC IS

http://www.underarmour.com/shop/us/en/e39

http://www.underarmour.com/shop/us/en/e39



71


BC 100

Image credit: antas

Forward-thinking hotes and airines are usingFI and FC, combined with customer phones,to smooth and speed up check-ins. antas’requent fyers now get an FI-enabed cardthat unctions as a boarding pass; they use itto check in at a kiosk upon arria, then fight

detais are sent to their phone. Simiary, hotesincuding Starwood’s ot and ria in las vegasissue FI oyaty cards that doube as roomkeys (the ria card aso automaticay actiatesin-room amenities, turns on ights, openscurtains and personaizes the v). otes areaso enabing guests to use FC-equipped

smartphones as room keys.

SM CC-IS

72 SCIl SI

http://www.qantas.com/

http://www.qantas.com/



72


BC 100

Image credit: icketmaster

Watch or more booking agents to oeray thesocia graph, asking users to sign in with theirsocia media accounts or the opportunity tohandpick desirabe seating arrangements. In2011, icketmaster roed out interactie seatmaps with Facebook integration, aowing

customers the chance to see where riends (aswe as strangers) are sitting in a concert enue.lM oya utch irines is panning a simiarinitiatie, giing fyers the chance to chooseseatmates based on socia media proes.

SCIl SI

73 Sl S SIMPl

http://www.ticketmaster.com/interactiveseatmap

http://www.ticketmaster.com/interactiveseatmap



73


BC 100

Image credit: ow Soar

Consumers and businesses wi enjoy easier o-the-she options or soar power. 3M pans tobegin seing a soar see-through m designedto be easiy appied to any window. It reducesheat and generates power—a square meteris enough to charge an iPhone under peak

sunight. nd ow Chemica diision ow Soaris introducing a soar shinge that bends withtraditiona asphat shinges and is easy to instaand durabe enough to wak on.

Sl S SIMPl

74 SPII F PICS

http://www.dowsolar.com/overview/index.htm

http://www.dowsolar.com/overview/index.htm



74


BC 100

Image credit: eorge atcher

s extreme weather wreaks haoc on crop yieds,watch or aready-high ood prices to spikeurther thanks to droughts, fooding and otherirreguarities brought on by cimate change.For exampe, haiand, the word’s biggest riceproducer, is expecting smaer yieds thanks in

part to its disastrous foods. In the .S., droughtin exas thinned catte herds, which wi ikeypush up bee prices by about 8%.

SPII F PICS

75 SPlI PSlIY SMPS

http://www.flickr.com/photos/toastforbrekkie/3402906361

http://www.flickr.com/photos/toastforbrekkie/3402906361



75


BC 100

Image credit: sit.raunhoer.de

s empoyees increasingy use their personamobie deices or work (see BY), more sericeswi enabe peope to togge between business andpeasure whie keeping them distinct, reducing theneed or mutipe deices. In the .S., &’s newogge app aows users to easiy switch rom work

mode to persona mode. In ermany, Bizzrustets users turn their ndroid deices into secure“work phones” and sets up “work” and “persona”partitions or appications.

SPlI-PSlIY SMPS

76 SIY

http://www.sit.fraunhofer.de/en.html

http://www.sit.fraunhofer.de/en.html



76


BC 100

Image credit: tsy

Paper ans, many o them Miennias, are diaingback on digita and penning notes sent throughthe mai. tsy is packed with stationery products,and .. retaier John lewis reported a 79%year-oer-year increase in writing-paper saes inmid-2011. he urther rom emai the better, with

etterpress-printed cards and embossed papersespeciay popuar; some stationery ans writewith ountain pens. his ties into our 2012 trendbjectiying bjects, an embrace o the physicaand tactie.

SIY

77 SIPP W PCS/SvICS

http://www.etsy.com/listing/56267494/lumberjack-calling-cards?ref=sr_gallery_6&ga_search_query=calling+cards&ga_view_type=gallery&ga_ship_to=US&ga_search_type=handmade&ga_facet=handmade

http://www.etsy.com/listing/56267494/lumberjack-calling-cards?ref=sr_gallery_6&ga_search_query=calling+cards&ga_view_type=gallery&ga_ship_to=US&ga_search_type=handmade&ga_facet=handmade



77


BC 100

Image credit: Pubic

In ine with aigating the ew orma, oneo our 10 rends or 2012, more brands in morecategories wi embrace the idea o “pay ess, getess,” with “ess” reerring to amenities, eatures,coneniences, etc. For exampe, .S. gym chainquinox aunched Bink Fitness in 2011—ery

cheap tness centers that oer the basics andnothing more. nd hoteier Ian Schrager openedthe rst in a panned ine o aue-orientedhotes, dubbed Pubic, that “wi ony oerserices that matter, those that guests reay wantand need rather than an array o superfuousserices they do not use.”

SIPP-W PCS/SvICS

78 SC l

http://www.publichotels.com/chicago/home/

http://www.publichotels.com/chicago/home/



78


BC 100

SC l

Image credit: Sundance

obert edord exports his infuentia indieestia rom tah to london in pri. With a goao creating a more dierse picture o mericancuture, Sundance london wi screen msseen at the tah-based estia three monthsearier and eature ie music, panes and other

programming.

79 SSIBl PlM Il

http://www.sundance.org/

http://www.sundance.org/



79


BC 100

Image credit: rainorestheroes.com

he production o pam oi, an ingredient ineerything rom cosmetics to cookies to ceaningproducts, oten resuts in deorestation andhabitat destruction. wareness o the issue isbubbing up, with manuacturers sowy switchingoer to sustainabe pam oi or pedging to do so.

Watch or brands to tout their use o reenPamcerticates (akin to osets)—e.g., in 2012, boxeso ir Scout cookies wi start bearing theogo—or conormance with arious certicationstandards.

SSIBl PlM Il

80 BlS PlC PP

http://rainforestheroes.com/help-save-rainforests/girl-scouts-steppin-up/

http://rainforestheroes.com/help-save-rainforests/girl-scouts-steppin-up/



80


BC 100

Image credit: vistair

Businesses and goernments are trading paperor iPads and other tabets, saing money andpromoting eciency. In the .S., airines are nowaowed to rey on tabets instead o hety onboardpaper manuas, checkists and charts; Continentaand nited are among those decuttering

their cockpits in aor o iPads. msterdamcity counci members now get iPads, retrieingdocuments through a custom app that otherutch goernment agencies are set to adopt.Some merican cities and states are doing orconsidering something simiar.

BlS PlC PP

81 P PY ICIvS

http://web.vistair.com/mobile/

http://web.vistair.com/mobile/



81


BC 100

Image credit: ooge

ap-and-pay technoogy aces a chicken-and-eggprobem, with retaiers reuctant to oot the costor terminas without cear shopper demand andconsumers entrenched in their ways. Watch or thecompanies behind the technoogy to oer bothgroups more reasons or adoption, such as ower

retaier ees on contactess purchases and oyatyrewards or participating consumers.

P--PY ICIvS

82 IIC IvSY

http://www.google.com/wallet/

http://www.google.com/wallet/



82


BC 100

Image credit: imdb.com

he 100th anniersary o the itanic’s sinking,on pri 15, wi be marked with titanic goings-on. he eponymous James Cameron im wibe reeased in 3, and the director wi host aationa eographic v specia on the topic.itanic Beast wi open in Ireand (“the word’s

argest itanic isitor experience”), and ahost o centennia memorabiia wi ie oraicionados’ attention.

IIC IvSY

83 Y SY

http://www.imdb.com/media/rm2942209536/tt0120338

http://www.imdb.com/media/rm2942209536/tt0120338



83


BC 100

Y SY

Image credit: okyo Sky ree

t 2,080 eet, this tower wi be the word’staest when it opens in the spring, accordingto uinness Word ecords. okyo Sky reestands 111 eet aboe the current record hoder,China’s Canton ower, and is designed towithstand an 8.0 magnitude earthquake.

he buiding wi unction as a broadcast towerand tourist attraction, with two obserationdecks and an encosed wakway with a360-degree iew o okyo.

84 M lY

http://www.tokyo-skytree.jp/english/design/maxheight.html

http://www.tokyo-skytree.jp/english/design/maxheight.html



84


BC 100

Image credit: seethedierence.org

M lY

t 14, the British dier was one o the youngestcompetitors at the Beijing ympics. wordchampion in the 10-meter patorm in 2009,this teenager with a compeing backstory—he changed schoos ater being buied andost his ather to cancer in 2011—wi be aiming

or god beore his hometown crowd at thelondon ympics.

85 YS F BlS

http://www.seethedifference.org/user/6cec4fb8-8953-4ef0-b599-ea476c8f6355

http://www.seethedifference.org/user/6cec4fb8-8953-4ef0-b599-ea476c8f6355



85


BC 100

Image credit: isney

YS F BlS

he next generation o kids entertainmentcombines tabets and toys to create a morephysica-and-digita interactie experience.oys that eature embedded sensors cancommunicate with an app on the tabet, ikeisney’s new ppMes range, which pairs

toys based on characters rom Cars 2 with aniPad game that turns the tabet into aroad surace.

86 v CMMC

http://www.disneystore.com/appmate/mn/1007302/?catalogFromSearch=10002

http://www.disneystore.com/appmate/mn/1007302/?catalogFromSearch=10002



86


BC 100

v CMMC

Image credit: eBay

etaiers hae been experimenting with seingproducts shown on teeision shows andcommercias in rea time: d ay partneredwith Shazam, giing mobie users an easy wayto buy eatured outits, and verizon paired withv Waet to se items seen on seera istory

Channe shows. eBay, which pans a big pushinto v commerce ia partnerships with mediaentities, recenty added a Watch With eBayeature to its iPad app. In 2012, watch or agod rush as product pacement deas open anew channe or retaiers, media companiesand app deeopers.

87 “l”

http://mobile.ebay.com/ipad/ebay

http://mobile.ebay.com/ipad/ebay



87


BC 100

Image credit: Inte

For the past decade or so, eerything rom sportsto drinks to couponing has been “extreme”—andwhen it’s a extreme, how to set onese apart?By becoming “utra.” Inte has trademarked“trabook” or some o its next-generationcomputers, and Pennzoi is pushing its “tra”

synthetic oi. Micheob tra ight beer wi soonhae penty o namesakes.

l

88 WPPI PCSS

http://www.intel.com/content/www/us/en/sponsors-of-tomorrow/ultrabook.html

http://www.intel.com/content/www/us/en/sponsors-of-tomorrow/ultrabook.html



88


BC 100

Image credit: lay’s

WPPI PCSS

We’ see more about the “making o ” asconsumers’ expectation o adica ransparencyrom brands and content creators eoes toincude interest in the process behind theproduct. In ctober 2011, Th Guardan beganan experiment in opening up the news desk,

showing what stories its reporters are working onand asking readers to tweet reeant suggestions.lay’s created a supermarket instaationshowcasing how its chips are made. nd oughrat is a project in which isua artists andperormers create pieces in ront o audiencessans rehearsa.

89 vI

http://www.youtube.com/watch?feature=player_embedded&v=ypoIrHyyJXo

http://www.youtube.com/watch?feature=player_embedded&v=ypoIrHyyJXo



89


BC 100

Image credit: vdio

Skype, azaa and dio co-ounder Janus Friis isaunching a v- and moie-streaming serice,currenty in cosed beta in the .. Watch or aninteresting batte in that market as etfix andrias ike mazon’s loeFim, which operates iabox lie, compete or home iewers.

vI

90 vI-MS

http://www.vdio.com/registration

http://www.vdio.com/registration



90


BC 100

vI-MS

Image credit: Justin.t

erything od is new again: Just as Instagramhas transormed the way peope show o theirsmartphone photos, new apps are doing thesame with smartphone ideo. viddy, vix andSociacam aow users to easiy add cinematiciters and music to their ootage, then share it

oer their networks. nd Instagram, which hasracked up some 15 miion users, ooks ikeyto add its own ideo component in the uture.Coor, the much-hyped 2011 startup, is currentytesting a Facebook app that enabes mobieusers to share ie 30-second broadcasts.

91 vIl FII MS

http://itunes.apple.com/us/app/socialcam-video-camera/id421228047?mt=8&ign-mpt=uo%3D4

http://itunes.apple.com/us/app/socialcam-video-camera/id421228047?mt=8&ign-mpt=uo%3D4



91


BC 100

Image credit: Cothia

variations on this hae been promised or a whie;now, the technoogy that aows peope to try oncothes without eaing home is coming to market.sing augmented reaity ia a webcam, startupssuch as Cothia make it easier or onine shoppersto see how they ook in garments they ike, pair

these with cothes they aready own and shareresuts with their socia network.

vIl FII MS

92 vIC-BS MICBlI

http://clothia.com/

http://clothia.com/



92


BC 100

Image credit: bubbemotion.com

vIC BS MICBlI

he concept isn’t new: Bubby—a serice thatsends users texts carrying sound es rompeope they oow—was touted by some asthe new witter back in 2010. Singapore-basedBubbe Motion has now amassed 12 miionBubby users in seera sian countries, incuding

India, Indonesia and Japan, and is nay ookingto go goba with pans or iPhone and ndroidapps. Competitors in the space incude udioboo,as we as newcomers Yiip and WiPS.

93 vIC Cl

http://www.bubblemotion.com/products-bubbly.html

http://www.bubblemotion.com/products-bubbly.html



93


BC 100

Image credit: ppe

Siri is just the beginning. voice commands wentmainstream with Microsot’s inect and then withppe’s eature or the iPhone 4S. ext, watch orspoken commands to contro eerything romthermostats to teeisions—ppe’s rumored v issaid to incude oice recognition, and Samsung,

l and Sharp are among those panning oice-enabed v sets and reated products, perhapsmaking remote contros obsoete.

vIC Cl

94 WB C vYW

http://www.apple.com/

http://www.apple.com/



94


BC 100

Image credit: liis Peetermann

ew toos oer opportunities or socia andinormationa exchanges across the Web. Withthe Web pug-in okkster, currenty in beta,users can chat with others concurrenty isitingthe same Web page; it’s bied as “a un way tomeet new peope and make new riends whie

surng the Internet.” ChatI is a too that aowsbrands to tak to interested shoppers on third-party sites (e.g., someone shopping or a ikonon BestBuy.com coud cick a button to discussproducts with ikon empoyees).

WB C vYW

95 Wii

http://liispeetermann.com/?p=505

http://liispeetermann.com/?p=505



95


BC 100

Wii

Image credit: intendo

intendo’s highy anticipated Wii successor,schedued to aunch sometime in 2012, has atabet-ike contro system that aows seamessgame pay between vs and the system’s touch-screen controers. With the consoe marketsuering rom the rise o socia games, Web-

connected vs and tabets, the industry wi bewatching the Wii to see whether the categoryhas a uture in this new, hyper-connected word.nd or intendo, which expects 2011 to markits irst annua oss in three decades, 2012 coudbe a make-or-break year.

96 WM-lY l FlS

http://e3.nintendo.com/hw/#/introduction

http://e3.nintendo.com/hw/#/introduction



96


BC 100

Image credit: aumi ote

With more women traeing soo, manyor business, hotes rom vancouer andCopenhagen to Singapore and london arereiing women-ony foors, an od concept oncedismissed as sexist by the eminist moement.hese oer more security—some hotes een

require a key card to access the foor—and addroom amenities ike ashion magazines, hairtoos (curing irons, fat irons) and additionahangers. Some hotes aso proide emae roomattendants and tabes or soo emae diners, aswe as networking eents.

WM lY l FlS

97 Y PBlIC SY

http://www.naumihotel.com/gallery/photo-tours-hotels-singapore.html

http://www.naumihotel.com/gallery/photo-tours-hotels-singapore.html



97


BC 100

Image credit: Inte

Y PBlIC SY

he socia network is un, but so ar it hasn’t todthe whoe story o who you are as a person. ow,peope wi take more contro oer pubic proesto te their stories in new, unique ways. Indeed,Facebook is betting on it with its new imeine.In 2011, Inte’s “Museum o Me” touched on

the idea o reshaping your pubic inormation,something Storyite does or your proessionastory; about.me users create persona spashpages, and Cowbird enabes users to crat pubicaudioisua diaries.

98 YB, W BB B

http://www.intel.com/museumofme/r/

http://www.intel.com/museumofme/r/



98


BC 100

YB, W BB B

Image credits: Sony andYouube

With Youube’s new channe ormat making thesite ook more ike a v proider and ooge vstrugging to catch on in the iing room, thetwo may come together or one kier app orthe v. ow that it’s spending miions on high-end programming, Youube has something

iewers are going to want to see on argerscreens; parent company ooge has a way tobring it to them.

99 ZIMBBW

http://store.sony.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921666193161&SR=sony_search_seo&SQS=bravia#additionalImage1%22

http://www.youtube.com/

http://www.youtube.com/

http://store.sony.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921666193161&SR=sony_search_seo&SQS=bravia#additionalImage1%22



99


BC 100

Image credit: Mazzai

ourists stopped coming to Zimbabwe—wherethey can see victoria Fas and some o rica’sbest game parks—as the country descendedinto poitica and economic chaos oer theast decade. he economy is stabiizing, and asmore tour operators resume Zimbabwe tours,

traeers are on the uptick. “he country has thepotentia to once again be among the top touristdestinations in rica,” says uromonitor.

ZIMBBW

100 ZI

http://www.flickr.com/photos/mazzali/2615737704

http://www.flickr.com/photos/mazzali/2615737704




BC 100

100

Image credit: Zink

he name means “Zero Ink,” and Zink’sproducts are exacty that: printers that use aspecia therma paper, requiring no ink or toner.hrough partnerships with e and Poaroid,Zink markets a deice that prints photosdirecty rom a camera anywhere, easiy. With

$35 miion in enture capita unding and 180patents to its credit, Zink wi be expanding.erox might emerge as a chaenger, with arumored inkess printer o its own that useswax sticks.

Y

http://www.zink.com/

http://www.zink.com/



466 lexington enueew York, Y 10017

www.jwt.com | @JW_Wordwide www.jwtinteigence.com | @JWInteigence www.anxietyindex.com | @nxietyIndex

Director of trendspotting nn M. Mack

Editor and writer Marian Bereowitz

Trends strategists Jessica vaughnWiiam Paey

Proofreader and contributor ichoas yaa

Contributors aron BaarMarina BortouzziPatty rsiniodd Saage

eanna ZammitDesign Peter Muaney

100 THINGS TO WATCH IN 2012 CONTACT:

Ann M. [email protected] @annmmack

JW: JW is the word’s best-known marketing communications brand. eadquartered in ew York, JW is a true goba network with more than200 oces in oer 90 countries empoying neary 10,000 marketing proessionas.

JW consistenty ranks among the top agency networks in the word and continues its dominant presence in the industry by staying on the eading edge—rom producing the rst-eer v commercia in 1939 to deeoping award-winning branded content or brands such as Smirno, Macy’s, Ford and SBC.

JW’s pioneering spirit enabes the agency to orge deep reationships with cients incuding Bayer, Boomberg, Cadbury, iageo, C, Ford, SBC, Johnson & Johnson, eogg’s, imbery-Cark, rat, esté, okia, oex, oya Caribbean, Schick, She, nieer, vodaone and many others. JW’sparent company is WPP (S: WPPY).

JWInteigence: JWInteigence is a center or proocatie thinking that is a part o JW. We make sense o the chaos in a word o hyper-abundantinormation and constant innoation—nding quaity amid the quantity.

W id i i h i h b i i hi i i i i b d W h d hi b h

© 2011 J. Water hompson Company. ights esered.

http://www.jwt.com/

http://twitter.com/#!/JWT_Worldwide

http://www.jwtintelligence.com/

http://twitter.com/#!/JWTIntelligence

http://anxietyindex.com/

http://twitter.com/#!/AnxietyIndex

mailto:ann.mack%40jwt.com?subject=

http://twitter.com/#!/annmmack/

http://twitter.com/#!/annmmack/

mailto:ann.mack%40jwt.com?subject=

http://twitter.com/#!/AnxietyIndex

http://anxietyindex.com/

http://twitter.com/#!/JWTIntelligence

http://www.jwtintelligence.com/

http://twitter.com/#!/JWT_Worldwide

http://www.jwt.com/

100 Things to Watch in 2012

Documents