10 Video Marketing Essentials

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10 Essentials for Online Video Marketing

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Increasing Leads & Conversions

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75% of C-Suite Executives surveyed said they watch work-related online video on business-related websites at least weekly.

24 Million US Smartphone users are currently watching online videos on their mobile device at least monthly.

On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page.

183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer.

Video Statistics

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Multi Channel Marketing

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Video Marketing Strategy

Messaging Design Video Streaming Video Analytics

• Audience • Core Message• Call To Action

• Branding• Voice / Music• Production Style

• Web• Mobile• Social

• Engagement• Plays• Traffic Sources

Marketing Solutions

• Campaign Design• Email / Landing Pages• SEO

A Complete Approach

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1. Messaging

Audience Main Idea Key Details

ThinkCallTo

ActionQuestions

60 Second Video = 145 Words

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2. Design Elements

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3. Production

On-Site Shoots

Actors

Motion Graphics

Repurpose Existing Assets

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4. Video Streaming

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4. Video Streaming

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5. AnalyticsMeasure Viewer Engagement

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6. Landing Pages

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7. Email

2-3X Increase in Click-thru Rates

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8. Social

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9. Mobile

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10. Search Engine Optimization (SEO)

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What About YouTube?

Google SEO

YouTube #2 In Search

Easy Self Publishing

The Good

The Marketing Limitations

Corporate Blocking

No Clickable External Links

Limited Branding – Thumb Images

Questionable Streaming Performance

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White Papers

Recruiting

Lead Generation

Lead Nurturing

Win-Back Campaigns

Product Launches Content Marketing

Events

Online Video

Video Marketing Applications

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Example: Event Marketing

Invitation Email / Landing Page

Event SEO

Promotional Banner w/ QR code

Tradeshow Booth

Thank you Email / Landing Page

218% Increase in Appointments

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In Summary

Take a Complete Approach

Messaging Process is Critical

Shoots Not Required

Measure EngagementMobile > Video is Ideal

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Thank You!

David RoseChief Operating Officer

Phone: 919-883-9055Email: [email protected]

Twitter: @dbrose67