1. Identify current market conditions and utilize finding from our research to quantify demand at the category level. Determine retail opportunities within.

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Identify current market conditions and utilize finding from our research to quantify demand at the category level.

Determine retail opportunities within those sectors which have the greatest probability of success.

Align the highest probability retail tenant in context with property by property inventory.

Recruit best fit retail tenants by educating operators on how Shawnee aligns with their operational needs.

Purpose

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Stakeholder

Vision

Market Analysis

Competitive Nodes

Property Analysis

Demographic

Profile

Psychographic

Profile

ResidentialDemand

Firmographic

CommuterStudent

∑ of Consumer Demand

I. Market Analysis

II. Retail Drivers

Implementation

Merchandising Plan

III. Playbook and Action Plan

Gap Analysis

Process

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Primary Trade AreaGeography which represents 65% of customer base

+/- 3700 samples

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• The Shawnee PTA’s 2011 population was 62,164 and has a projected 2016 population of 64,232 - a 3.3% growth rate.

• PTA median incomes for 2011 and 2016 are $39,408 and $44,680, respectively – a 13% growth rate.

• Average household size of the PTA for 2011 and 2016 is 2.56. Median age of the PTA for 2011 and 2016 is estimated at 36.6 years and 37.3 years, respectively.

Shawnee PTA Population

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21 Minute Drive TimeGeography which represents 65% of PTA customer base

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12 Mile RadiusGeography which represents 65% of PTA customer base

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Traffic Counts (Commuter Demand)

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Corridor Aerial

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Retail Leakage

Retail leakage/supply information was reviewed for the City of Shawnee, the Shawnee PTA, Pottawatomie County, Seminole County and Okfuskee County since Shawnee is an existing retail regional draw or hub and these areas all fall into Shawnee’s retail influence.

Automotive sales and parts, grocery stores, building materials, full service and sit down restaurants and many other retail categories were identified as being undersupplied within the greater Shawnee PTA and area of influence.

Individual capture rates were applied to each identified retail category, and based upon this information there is an estimated need for approximately 158,000 square feet of retail to satisfy existing demand. Or, approximately $47,400,000 in un-met retail sales.

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Psychographic Profile

Households0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Midland CrowdHome TownRooted RuralHeartland CommunitiesSalt of the EarthMidlife JunctionExurbanitesProsperous Empty NestersSimple LivingGreat ExpectationsCozy and ComfortableGreen AcresRustbelt RetireesMilk and CookiesCity CommonsCollege Towns

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Tenant Profiling

Restaurants Sub Anchor Anchor

TGI Fridays Academy Total Fitness

Chic-Fil-A Al’s Formal Wear

Anytime Fitness

Atlanta Bread Co. Petsmart Home

Depot

Bad Ass Coffee

Bath and Body Works Aldi

AutoNation

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Summary

1. 2011 PTA population of 62,164 and projected 2016 PTA population of 64,232

2. 2011 Median HH income of $39,408 and projected 2016 of $44,680

3. Strongest traffic volumes are:• 31,521 Interstate 40 near Kickapoo Street• 21,145 Harrison Avenue at MacArthur Street• 18,455 Kickapoo Street near Interstate 40

4. Over $47,000,000 in leaked or under supplied retail sales categories, which equates to nearly 158,000 square feet of retail demand needed

5. $1,400,000 in additional Sales Tax Opportunity (at 0.03%)   

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Next Steps

•Consolidate Tenant Run with client approval

•Implementation 3-12 months

•Bi-monthly/Weekly sales cycle monitoring

•Coordinate activity with EDC and development community