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Curriculum Vitae NAME // WILLEM KULING EXPERIENCE // 10.2009_PRESENT 12.2007-10.2009 11.2002_10.2007 10.2000_09.2002 PROPELLER DESIGN AND FREELANCE ART DIRECTOR/DESIGNER BRIGHTON Art direction and design, visualisation, liaising with illustrators and photographers. CLIENTS: Big Change Charitable Trust, Carphone Warehouse, Delice De France, Disney Consumer Products, Elizabeth Finn Care, LTA, Margaret Dabbs Foot Clinics, Ritter Courivaud Foods, Sectorlight, Tennis Foundation, UNICEF, Virgin Unite, Young Apprenticeship Programme RAPPORT GROUP/ART DIRECTOR LONDON Creative direction, design, visualisation, liaising with clients, illustrators & photographers. CLIENTS: DFID (Department for International Development), NIVEA, Sectorlight, The Times HARRODS/HEAD OF ART DIRECTION LONDON Creative direction and design, developing concepts for in-store promotions, Directed photo-shoots, product/ department promotional pieces. Conceptualise the store’s overall marketing strategy. Design for one-off events, in-store activities, CRM pieces, staff comms. Liaising with instore departments and outside suppliers. GREEN DOME MARKETING/ART DIRECTOR EPSOM, SURREY Art direction, design. New business development. CLIENTS: 5 Arrows Investment Bank, Business Link, Fortis Bank, Fortis Commercial Finance, GMAC Commercial Credit, Groundsure, Imark Communications, ING Lease AGA GROUP/FREELANCE DESIGNER LONDON New logo/house style, website and collateral, for Softworld products for Imark Europe. Liaised with printers and suppliers. Directing & design of event brochures and advertising. Work was implemented in the US and Brazil. CLIENTS: Imark Communications, Eurofighter, Netjets, Smiths Industries, Lotus Automobiles FREELANCE DESIGNER ATLANTA CLIENTS: Buck Consultants, Georgia Power, Randstadt Recruitment FREELANCE DESIGNER LONDON CLIENTS: Gardner Merchant/Sodhexo, William M. Mercer, MC Design/Price Waterhouse Coopers, Wickes BASIS COMMUNICATIE/CONSULTING ART DIRECTOR HAARLEM, NL CLIENTS: Het Geheim van Holland, Landal GreenParks, Tijd voor vrije tijd magazine FREELANCE DESIGNER AMSTERDAM CLIENTS: Albert Heijn, C1000 Supermarkt, De Bijenkorf, KLM, Nederlandse Spoorwagen, Reed Elsivier, Xerox ELLIOTT & ASSOCIATES/DESIGNER LOS ANGELES CLIENTS Countrywide Home Mortgage Corporation, Gordon Group Holdings, LA Works 10.1999_10.2000 01.1999_10.1999 04.1998_01.1999 02.1997_03.1998 10.1995_03.1998 10.1992_11.1994
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  1. 1. Curriculum VitaeNAME //WILLEM KULINGEXPERIENCE //10.2009_PRESENT PROPELLER DESIGN AND 10.1999_10.2000 AGA GROUP/FREELANCE DESIGNERFREELANCE ART DIRECTOR/DESIGNERLONDONBRIGHTON New logo/house style, website and collateral, for SoftworldArt direction and design, visualisation, liaisingproducts for Imark Europe. Liaised with printers andwith illustrators and photographers. suppliers. Directing & design of event brochures andCLIENTS: Big Change Charitable Trust, Carphone advertising. Work was implemented in the US and Brazil.Warehouse, Delice De France, Disney Consumer Products, CLIENTS: Imark Communications, Euroghter, Netjets,Elizabeth Finn Care, LTA, Margaret Dabbs Foot Clinics, Smiths Industries, Lotus AutomobilesRitter Courivaud Foods, Sectorlight, Tennis Foundation,UNICEF, Virgin Unite, Young Apprenticeship Programme 01.1999_10.1999 FREELANCE DESIGNER ATLANTA12.2007-10.2009RAPPORT GROUP/ART DIRECTORCLIENTS: Buck Consultants, Georgia Power, LONDONRandstadt Recruitment Creative direction, design, visualisation, liaising with clients, illustrators & photographers. 04.1998_01.1999 FREELANCE DESIGNER CLIENTS: DFID (Department for International LONDON Development), NIVEA, Sectorlight, The Times CLIENTS: Gardner Merchant/Sodhexo, William M. Mercer, MC Design/Price Waterhouse Coopers, Wickes11.2002_10.2007HARRODS/HEAD OF ART DIRECTION LONDON02.1997_03.1998 BASIS COMMUNICATIE/CONSULTING ART DIRECTOR Creative direction and design, developing conceptsHAARLEM, NL for in-store promotions, Directed photo-shoots, product/CLIENTS: Het Geheim van Holland, Landal GreenParks, department promotional pieces. Conceptualise the storesTijd voor vrije tijd magazine overall marketing strategy. Design for one-off events, in-store activities, CRM pieces, staff comms. Liaising with 10.1995_03.1998 FREELANCE DESIGNER instore departments and outside suppliers.AMSTERDAM CLIENTS: Albert Heijn, C1000 Supermarkt, De Bijenkorf,10.2000_09.2002GREEN DOME MARKETING/ART DIRECTOR KLM, Nederlandse Spoorwagen, Reed Elsivier, Xerox EPSOM, SURREY Art direction, design. New business development.10.1992_11.1994 ELLIOTT & ASSOCIATES/DESIGNER CLIENTS: 5 Arrows Investment Bank, Business Link, FortisLOS ANGELES Bank, Fortis Commercial Finance, GMAC CommercialCLIENTS Countrywide Home Mortgage Corporation, Credit, Groundsure, Imark Communications, ING Lease Gordon Group Holdings, LA Works
  2. 2. Times Media (The Times)Times Spelling Bee creative direction, development, collateral and branded educational materials.
  3. 3. Virgin UniteDesigned a series HTML e-shots and printable PDFs for Virgin Unites Connection Trips.
  4. 4. HarrodsBY APPOINTMENT, Harrods premium personal shopping department.Art direction, photographic art direction, design.
  5. 5. HarrodsSenses in store promotion concept and development for month long experiential shopping event.POS, print, web, art direction and design as well market research.
  6. 6. HarrodsHarrods Babies. Mother-to-be personal shopping. art direction and design.
  7. 7. Sectorlight/ LTGDCConcept for the LTGDC magazine, website, e-newsletter.
  8. 8. Sectorlight/ Battersea Re-developmentConcept for a Battersea re-development project investors book. BATTERSEA RIVERSIDE THE KEYINTRODUCTION SUSTRUD ENDREM VEL DOLESSIS ET ALIQUAT PRAESSED MODOLOR IUREM QUIS ACCUM DUNT ESEQUISIM VELESSIM ILLA ACILLAM DIPIT, CONSEQU ISSENIBH EUISL DOLUPTAT ALIQUAT. DUISIT DOLORE DIGNA FACIDUISIT ATUEROCONULPUT.LIT ALISUI.ENDIONSEQUAT Sustrud endrem vel dolessis et aliquatA NEW GENERATION DEVELOPMENT GOES ONLINE praessed modolor iurem quis accum Sustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt es- ULPUTAT ULLA AUGIAM DOLESECTET LAOREROS ALIPRATUERITL. CONULLUPTAT. dunt esequisim velessim illa acillam dipit, equisim velessim illa acillam dipit, consequ issenibh eu isl doluptat aliquat. Duisit do- consequ issenibh eu isl doluptat aliquat. lore digna faciduisit atuero conulpute enisit irit, sectet in ulla consent vercing ea feu THE PARK Duisit dolore digna faciduisit atuero faci blam zzriusting euip et, con eril ullan ut at, quiscilis at alit vendiam, sed molum conulpute enisit irit, sectet in ulla consent ea conum accum nonse dolobor in endit autpat. Ut nim quip THE LOCATION OF A NEW vercing ea feu Praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- PUBLIC PARK BETWEEN sequ issenibh eu isl doluptat aliquat. Duisit dolore digna faciduisit atuero conulpute enisit irit, sectet in ulla consent vercing ea feu faci blam zzriusting euip et, con eril THE POWERSTATION AND ullan ut at, quiscilis at alit vendiam, sed molum ea conum accum nonse dolobor in quam dolendr eetumsandit, consedhenisi blandip eu feuipsuscil dignibh endit autpat. Ut nim quipequisim velessim illa acillam dipit, consequ issenibh eu isl THE RIVER PRESERVES magnim zzrit erciliquamet pratis dipite Sustrud endrem vel dolessis et doluptat aliquat. Duisit dolore digna faciduisit atuero conulpute enisit irit, sectet indolut inim quip eniatum sandre magnibhaliquat praessed modolor iurem quis ulla consent vercing ea feu faci blam zzriusting euip et, con eril ullan ut at, quiscilis VISTAS AND PROVIDES esenit ip ea consequisi erat. Dunt dignis accum dunt esequisim velessim illa at alit vendiam, sed molum ea conum accum nonse dolobor in endit autpat. Ut nim augiame tuerat. In veliscinim et ut acillam dipit, consequ issenibh euisl quip THE FOREGROUND OFnum quam alit luptat esecte eraessimdoluptat aliquat. Duisit dolore digna il dolum alit, quat lutem augiam, faciduisit atueroconulput.Lit alis aliquis Praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- THE LISTED BUILDING. consent dolum dolore dit aliquam zzrillaendionsequat ulputat ulla augiam sequ issenibh eu isl doluptat aliquat. Duisit dolore digna faciduisit atuero conulputefaccum zzriuscipsum iriure dolore tingdolesectet laoreros alit pratuerit la feuis enisit irit, sectet in ulla consent vercing ea feu faci blam zzriusting euip et, con erilIT WILL BECOME A euipsumsan utat ad te tat. Sustrud el ing ea conulluptat. Lessi exeros nonsequam ullan ut at, quiscilis at alit vendiam, sed molum ea conum accum nonse dolobor in eugue facipis dionsequi tat in ut vel inisi quam dolendr eetumsandit, consed endit autpat. Ut nim quip FANTASTIC PUBLICmagnim zzrit erciliquamet pratis dipit HEADER HERE dolut inim quip eniatum sandre magnibhAMENITY EXTENDING TO Quisse quatisse volorper sequipsummyesenit ip ea consequisi erat. Dunt dignis nos estie delis nisisim adigna core et, augiame tuerat. In veliscinim et ut APPROXIMATELY SIX ACRES.velit, sequatum aliquatio od dignit,num quam alit luptat esecte eraessim commolobore tisit lumsand ionsenimil dolum alit, quat lutem augiam, dolore modo odolore tionsequi teconsent dolum dolore dit aliquam zzrilla erostrud do consectem zzrilisim adipfaccum zzriuscipsum iriure dolore ting euis nim eugue ming ero odo odigniam, euipsumsan utat ad te tat. Sustrud el ing consed te consed do dolortio odigna eugue facipis dionsequi tat in ut vel inisi commodo conullut dolor ipsustrud dolesse quisit ut ad minci eniam, quisHEADER HERE Realnibh enim ilis am volore mod ex el euis nonsenit vulla feugue ea feugait Quisse quatisse volorper sequipsummy nos estie delis nisisim adigna core et, Estatelaore magna cortie consent nonsed dio doluptat alissim dunt nos autpate modo velit, sequatum aliquatio od dignit, commolobore tisit lumsand ionsenimUK Opportunities conullut pratumsan ullaoreet ex ea aute tie dolortie consenisci elent at ing exero dolore modo odolore tionsequi te erostrud do consectem zzrilisim adip consequ ismodiam irilit autat vercincil euis nim eugue ming ero odo odigniam,TREASURY HOLDINGS UK REAL ESTATE OPPORTUNITESerate veliquatis aut praesto commyconsed te consed do dolortio odignaInvestor Relations Administrator and Secretary nullamet, vercinis aliquisi.commodo conullut dolor ipsustrudSarah Moriarty Ogier Fund Administration HEADER HERE dolesse quisit ut ad minci eniam, quisTreasury Holdings(Jersey) Limited, Sustrud endrem vel dolessis et aliquatUnt il ing essi. Bor inibh erci tie dipsumnibh enim ilis am volore mod ex elConnaught HouseWhiteley Chambers praessed modolor iurem quis accum volore velis enis delisim in ulla facip euis nonsenit vulla feugue ea feugait1 Burlington RoadDon StreetDublin 4 St Helier dunt esequisim velessim illa acillam dipit, ex euguero odolor sent il ulla feum laore magna cortie consent nonsed dioIrelandJersey consequ issenibh euisl doluptat aliquat. eliquametue faciliquat luptat augue doluptat alissim dunt nos autpate modo Duisit dolore digna faciduisit atuero-dipit praesequi bla facillan veliscip conullut pratumsan ullaoreet ex ea aute 32 JE4 9WGTelephone_+353 1 6189300 conulput.Lit alis aliquis Sustrud endrem. ea feuissectem doluptat. Pat. Dunttie dolortie consenisci elent at ing exeroFacsimile_+353 1 6188389 T_+ 44 (0) 1534 504000luptat. Commod modolessis er augiam consequ ismodiam irilit autat vercincil CONTENTSE-mail_smoriarty@treasuryholdings.comF_+ 44 (0) 1534 504444velis nonullu tatisim velestrud tin erate veliquatis aut praesto commy. UPON COMPLETION IN EXCESS OF 13,000 PEOPLE WILL WORK AT BATTERSEA POWERSTATION ACROSS RETAIL, HOSPITALITY, THE HISTORY S t d Sustrud endrem vel d ldl dolessis et aliquat i t lit COMMERCIAL, SERVICE AND CREATIVE SECTORS. praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- sequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atueroconulput.04 THE PROSPECTSustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- sequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atueroconulpute enisit irit, sectet in ulla consent vercing. 10 THE HIGH STREET Sustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- sequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atuero conulpute enisit irit.16 THE CIRCLESustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- sequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atuero conulpute enisit irit, sectet in ulla consent vercing.22THE PARK Sustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- sequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atuero conulpute enisit irit, sectet in ulla consent vercing. Sustrud endrem vel dolessis et aliquat32THE HOTELS praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- sequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atuero conulpute enisit irit, sectet in ulla consent vercing. 40 THE PROSPECT AT BATTERSEA RIVERSIDE Sustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, consequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atueroconulput.Lit alis aliquis Sustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, consequ issenibh euisl doluptat aliquat. Duisit dolore digna faciduisit atueroconulput.LitTHE NUMBERSSustrud endrem vel dolessis et aliquat praessed modolor iurem quis accum dunt esequisim velessim illa acillam dipit, con- sequ issenibh euisl doluptat aliqu.50 alis aliquis endionsequat ulputat ulla augiam.
  9. 9. RecolightBig Light Project logo, character development, art direction and design. WeHead of Design & Technologywou t l FREe Big d like to h E te Light rece fro achin Projec ivemRgt eco resou ligh r ADDRESSt. ces March 2009 Laser school address BE THE FIRST TO REGISTER FOR THE BIG LIGHT PROJECT YOUR JOURNEY INTO A NEW WORLD OF LIGHT STARTS HERE! Dear Head of Design & Technology, Allow me to introduce you to the BIG LIGHT PROJECT - a truly inspirational teaching resource, written specically for Secondary Education niquely qualied, Recolight is thePERFORMING A VITALLY D&T Teachers (KS3). UKs rst and foremost recyclingIMPORTANT ROLE service for the safe disposal ofFrom September this year, the UK will start to WHATS IT ABOUT?uorescent and mercury lamps, see the phasing out of traditional incandescent In general terms, this resource is about engaging young people in a learningknown as Gas Discharge LampsPlease amend the above label if any details are incorrectlight bulbs to meet a new EU directive on experience about the technology behind current and future lighting techniques,(GDLs) of which the most popularEnergy Using Products (EuP). Compact leading to a much broader appreciation of the importance of light. It also deals household version is the Compactuorescent lamps, being more energy with related issues such as new energy efcient technologies, recycling and how Fluorescent Lamp (CFL). efcient, will become commonplace across allPlease supply the following details: these link with environment change. Material also explores the different uses for modern lighting and lighting power. It challenges participants to come up walks of life, providing cheaper, longer lastingTel No. ______________________________________________________________________ with different ways of addressing shortcomings when it comes to protecting ourlight, with major overriding benets for theFax No. _____________________________________________________________________environment.environment. Designed to stir up lots of lively discussion, it encourages children to get up closeE-mail ______________________________________________________________________ and personal with light and lighting by carrying out hands-on tasks and fun WHY SHOULD WE RECYCLE? The Government has been activelyNo. of pupils at your school __________________________________________________experiments, both at home and in the classroom. Backed up by a series of online downloads, dedicated activity sheets and teaching ideas, we think encouraging us all, young and old alike, to it breaks new ground. work towards a greener environment and lifestyle for many years. It is therefore in ourJust complete the details below to request your free teaching resources. Please ensure that your request reaches Recolight Project Sponsor best interests to recycle the products thatus by post, or fax it on 020 8977 7974 by 1st May 2009. Alternatively, request your free resource online at: Recolight is the driving force behind this winning initiative for schools. Created we no longer need. By working together and for the UK Gas Discharge Lamp manufacturers including the new CFL lowwww.rapportgroup.com (click on Free Resources). Email: biglightproject@rapportgroup.comactively recycling all that we can, we can energy products, this not-for-prot organisation is committed to working with A not-for-prot organisation, Recolight was created for ensure a better future environment, with less teachers to improve knowledge and education on energy efcient lighting andTEACHERS WHO WOULD LIKE TO RECEIVE THE FREE EDUCATIONAL RESOURCES. the importance of recycling. the major CFL manufacturers in 2005, to create an industry- waste going to landll. led compliance scheme for specialist recycling. This became Recolight manages the safe disposal/recycling of CFLs. Energy efcient light(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________operationally live in July 2007. Recolight Ltd is now the IMPROVING AWARENESS bulbs contain a small amount of mercury; this cannot be treated as conventionalYear taught: ________________________ Job title*: _____________________________________________________________________landll, given environmental implications. Bulbs are therefore subject to specialist undisputed leader in its eld, keen to co-operate and forge IS A KEY PART OF OUR ROLE links with other technical and regulatory bodies, companies, recycling procedures (in line with existing Government and EU Directives).Whilst we have a specic responsibility toJob code:________________________ email address: ________________________________________________________________inuencers and educators across the country. represent our members, we believe we havePlease send me the Big Light Project for:a wider responsibility to society to provide WHY DO GDLs NEEDadvice, support and knowledge about8-11 years-oldScience (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old) SPECIALIST RECYCLING? recycling, light efciency and the underlying GDLs contain a small amount of mercury. Whilst the actual environmental impact.(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________content is minimal, it cannot be treated as conventional landll given the negative effect this would have on our environment.Year taught: ________________________ Job title*: _____________________________________________________________________ Recolight manages the recycling process to a recognised IndustryJob code:________________________ email address: ________________________________________________________________Standard. This is compliant with the WEEE (Waste, Electrical and Electronic Equipment) Regulations. Legislation seeks to increasePlease send me the Big Light Project for: the reuse and recycling of electrical and electronic equipment by8-11 years-oldScience (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old) reducing the amount of waste going to landll. The compact uorescent light bulb is a type of GDL, technically(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________ similar to a uorescent light bulb that has been compressed toYear taught: ________________________ Job title*: _____________________________________________________________________the size of a standard-issue incandescent light bulb. Modern CFLs last typically over six times as long as, and use a quarter ofJob code:________________________ email address: ________________________________________________________________ the power of, an equivalent incandescent bulb. CFLs save energyPlease send me the Big Light Project for:and reduce costs.8-11 years-oldScience (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old)(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________Year taught: ________________________ Job title*: _____________________________________________________________________Job code:________________________ email address: ________________________________________________________________Please send me the Big Light Project for:8-11 years-oldScience (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old)(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________Year taught: ________________________ Job title*: _____________________________________________________________________Job code:________________________ email address: ________________________________________________________________Please send me the Big Light Project for:8-11 years-oldScience (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old) *JOB TITLE CODES PA Headteacher / PB Deputy Headteacher / PC Teacher / PK Supply Teacher / PO School Secretary/Admin953FC.02 PF Co-ordinator / PP Curriculum Co-ordinator / Q Other *Please state
  10. 10. Disney consumer productsPackaging design for Disneys home gifting range.