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Apr 05, 2018

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    Enhancing Export Competitiveness of Asian Fruits 2006

    page 1

    Toine Timmermans

    Wageningen UR

    Quality in [email protected]

    Agri-Supply Chain Management

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 2

    Agenda

    Introduction

    Developments & Consumer Trends in Europe

    Opportunities for export of Asian Fruits

    Post-harvest Technology

    Examples of Integrated Projects

    Conclusions

    Discussion

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    Enhancing Export Competitiveness of Asian Fruits 2006

    page 3

    Wageningen University & Research Centre

    ForQuality of Life

    8 research

    centres

    Type of research Fundamental Strategic Applied

    Employees

    Students

    PhD

    2900

    4650

    1006

    3100 900

    2 research

    stationsWageningen

    University

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 4

    The Global Food System: Balancing production & consumption

    Trend: Globalisation

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    Enhancing Export Competitiveness of Asian Fruits 2006

    page 5

    EU Food Safety is Complex (GAP, Codex, General Food Law, Haccp, etc.),

    Reports of Exceedance of Maximum Residue Levels (MRLs) for pesticide

    residues in products from Thailand.

    Structural attention is needed !

    Private SectorPrivate Sector

    ConsumersConsumers

    Food SafetyFood Safety

    Food scandalsFood scandals

    AuthoritiesAuthorities

    Retailers

    Food service

    Retailers

    Food service

    Food Safety: just a few words

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 6

    Quality management as systems innovation

    From licence toproduce towardslicence to deliver

    From retail backwardsquality managementis forced upon everysingle link in thechain.

    Autonomous control in

    Control upon controlsystem

    AVAILABILITY

    Government, laws, choice of suppliers

    FOOD SAFETY

    FOOD QUALITY

    ETHICS

    CHAIN

    QUALITY

    All productsAll products

    Selected productsSelected products

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    Development of relationships

    Produc

    erdrive

    n

    Consu

    mer

    driven

    Retail

    er

    driven

    Underdeveloped

    3rd world

    country

    Farmer

    sells

    (village)

    Farmer to

    store

    (region)

    Developing

    country

    Middleman

    (country)

    Developed

    country

    Retailer to

    farmer

    supply chain

    efficiency

    (continent)

    Future

    Co-makership:

    productdevelopment

    (global)

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 8

    OR

    Cheap

    raw materials???Optimal supply

    to

    customer/consumer

    Key relationships

    with secondary

    processors

    Market research

    and intelligence

    Market-/product

    development

    Category

    management

    Produce as raw material

    supplier ?

    Produce by a market-oriented,

    demand driven strategy?

    Optimal, cheap

    production

    location

    International trade

    of raw materials

    Location

    close to demandKey customer

    relationships

    Choice: Market strategy

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    Enhancing Export Competitiveness of Asian Fruits 2006

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    Power in the agrifood chain in Europe

    Consumers (160.000.000)

    Shoppers (89.000.000)

    Stores (170.000)

    Formulas (600)

    Buyers

    organisations (90)

    Breeding companies (

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    Enhancing Export Competitiveness of Asian Fruits 2006

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    Market trends in food (Europe)

    Pleasure

    Easy-to-use

    Health

    Cheap

    Consciousness

    on-the-Go

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 12

    Development of consumer trends

    Top 20 of most successfull food introductions in the

    Netherlands

    Source: IRI, Zaltbommel

    0

    11

    32

    57

    0

    22

    20

    58

    8

    24

    18

    51

    9

    37

    16

    38

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    2001 2002 2003 2004

    Cheap Healthy Easy-use Pleasure

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    0

    10

    20

    30

    4050

    60

    70

    80

    Cheap

    Healthy

    Easy-to-use

    Pleasure

    On-the-Go

    Conscious

    Hero Fruit-2-day

    Max Havelaar coffeepad

    Lays Sensations

    Steam fresh

    Happy Euro pizza

    Combinations are more successful

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 14

    Fruit consumption

    Fruit consumption levels are low (and tend not to rise)

    Shares of organic & fair trade increase

    Fresh cut fruit salads & healthy/easy to use grows Most successful (processed) fruit products:

    branding & marketing

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    Enhancing Export Competitiveness of Asian Fruits 2006

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    Opportunities for export of Asian Fruits

    Sustainability & Consciousness Max Havelaar/Fair Trade

    Organic

    Fruits are healthy

    Local taste & local supply chain organization

    Added value activities (pre-processing, product innovation,ready to eat concepts, packaging, traceability, chaincertificates)

    Scale of operations, compliance with food-safety standardsand pricing always will be important

    Crucial will be the ability to build partnership relations

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 16

    Agenda

    Introduction

    Developments & Consumer Trends in Europe

    Opportunities for export of Asian Fruits

    Post-harvest Technology

    Examples of Integrated Projects

    Conclusions

    Discussion

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    Enhancing Export Competitiveness of Asian Fruits 2006

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    Post-harvest Technology

    Long term Storage

    Packaging Technology

    Cold Chain Management

    Energy efficient transport

    Quality Measurement

    Integral Logistic Solutions

    Session IV: Safety & Quality

    AssuranceFresh Logistics

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 18

    Post-harvest Technology

    Research facilities

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    SmartFresh:

    An expanding new technology in storage

    and agro-distribution

    Examples of current use:

    apple storage (Europe, USA, New-Zealand, China)

    avocado transport (South Africa)

    banana shelf-life (USA)

    kiwi (Chile)

    tomatoes (South-Europe)

    ornamentals (USA)

    Long Term Storage with SmartFresh

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 20

    Long Term Storage with SmartFresh

    SmartFresh = 1-MCP

    Damp Treatment during 24 hours

    At room temperature: 10-14 days

    effect

    At low temperature: long-term

    effect

    1 treatment after harvest in storage

    room

    1-MCP

    Smart

    Fresh

    Water

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    Packaging of perishables

    Complex mix of demands and wishes

    Distinctive/attractive: shape, prints, material,

    Protective: mechanically, biologically

    Food safety: cooling; hygiene (anti-microbial)

    Legislation: (GFL) - tracing and tracking

    Logistics: modular/stackable/ machineable

    Sustainable: low weight/recyclable/compostable

    Cost effective !!!

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 22

    0

    1

    2

    3

    4

    5

    productquality

    (shelf-life

    in

    days)

    4 7 11 14distribution lead time (days)

    standard new box

    Special solid board box for bell peppers

    Air freight

    replaced by

    sea freight

    Modified Atmosphere Packaging = MAP

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    Quama = Equilibrium MAP

    Effect MAP on fruits and

    vegetables:

    Slows down ripening

    proces

    CO2: Anti microbial action

    Low O2 minimizes

    enzymatic discoloration

    Gas conc. %

    Time in days

    O2

    CO2

    0 1 2 3 4 5 6 7 8 9

    Optimal eq. gasconc. is

    specific for each product

    20

    10

    0

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 24

    Strawberry and Quama: storage 8C

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    Quality effect: no SO2 pad included

    Patented Tray

    Special

    top foil

    Special

    top foil

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    page 26

    Equilibrium ma-packaging: consumerpacks

    MA-packaging concept

    for a range of fruits

    and vegetables:

    The natural respiration

    builds up a protective

    atmosphere

    Matching of respiration

    and gas permeability ofthe packaging

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    Modified Atmosphere Packaging

    MAP concept is beneficial in various distribution

    chains

    Packaging development needs a chain perspective

    Wageningen-UR step-by-step method: from idea,

    laboratory test to real world implementation

    Knowledge of quality behavior of fresh products in

    distribution chains is key issue

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 28

    RFID+

    - Datachat as futuristic integrated

    concept

    Name

    Location

    How are you?

    ID (barcode)

    Location

    Shelf life

    RFID+

    This is RFID with

    extra informationabout fresh products,

    e.g. shelf life

    Aim

    To reduce

    shrinkage and OOS

    by better stock

    control

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    QUEST: Energy reduction in reefer transport

    Enhancing Export Competitiveness of Asian Fruits 2006

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    Modeling toolbox

    Network model

    distributed model

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    Controlled avocado ripening

    Goal:

    To ripen avocados on demand in automated system

    Task:

    Develop an avocado ripening controller

    that manipulates storage temperature of avocadossuch that the given desired firmness is reached

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 32

    The Avocado Ripening Controller needs

    - to estimate the firmness from ethylene production

    - to know the expected firmness path at a chosen

    temperature

    Task:

    Develop anAvocado Ripening Model that describes:

    the ethylene production and firmness

    of ripening avocados

    as a function oftime and temperature

    Avocado Ripening Model

    0 100 200 3000

    1

    2

    3

    4

    5

    S[0-5]

    t [h]0 100 200 300

    0

    2

    4

    6

    8x 10

    4

    E[pmole.h

    /kg.s

    ]

    t [h]

    0 100 200 3000

    500

    1000

    1500

    Edot[pmo

    le/kg.s

    ]

    t [h]

    0 100 200 3005

    10

    15

    20

    T[o

    C]

    t [h]

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    Enhancing Export Competitiveness of Asian Fruits 2006

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    Product research for avocado ripening model

    8000 ethylene production measurements

    7000 colour measurements7000 firmness measurements

    4000 avocados tested

    0

    50

    100

    150

    200

    0 2 4 6 8 10 1 2

    time (days)

    ethyleneproduction

    3d

    4d

    5d

    6d

    8d

    10d

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    0 2 4 6 8 10 12

    time (days)

    firmnessindex

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    0 2 4 6 8 10 12 14

    Time (days)

    VC2H4(pmol\kg.s)

    0

    200

    400

    600

    800

    1000

    0 2 4 6 8 10 12

    Time (days)

    ethyleneproduction

    (pmol/kg.s

    )

    0

    1

    2

    3

    4

    5

    firmness/colour/CO2

    ethyleneproduction

    firmness index

    colour index

    CO2(%)

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 34

    Cold Chain Management

    Some Results of Keepability & Cooling project for Dutch

    commodities:

    Is cooling necessary ? YES

    Is condensation bad ? NO, if the quality is good

    Is slower cooling possible? YES

    Optimal temperature is the best: cooling always better

    Product with bad (initial) quality cannot be rescued with

    cooling

    After harvesting up to 48 hours to achieve optimal temperature

    Temperature changes can be tolerated Condensation with bad product shows product specific effects

    No cooling in the supermarket has disadvantageous effect

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    Enhancing Export Competitiveness of Asian Fruits 2006

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    Rico Talisa 1 Talisa 2 Talisa 3 Talisa 4

    continuous

    5C

    `

    continuous

    8C

    continuous

    11C

    1x

    condensation

    VBN

    chain

    simulation

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 36

    Biochem. Analysis Gas Analysis

    Firmness Acid titrationColour

    Computer imaging

    Quality Measurement

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    Quality Measurement: Initial post-harvest

    quality

    Present

    Measuring effects of biological processes Secondary signal

    Too late for acting

    Using genomics

    Measuring initiation of cellular processes

    indication of physiological status early warning -> mRNA

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 38

    Quality indicator selection

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    Combine selected genes into quality sensor

    Optimal test format depends on test environment

    customer demands

    nr of genes needed

    Translate genomics info into quality test

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 40

    Example: Storage quality apples

    Apples are stored for months

    Sometimes taste/health

    profile deteriorates

    AFSG developed test for

    early prediction of mealiness

    in Cox apples

    Batch can be sold beforequality decay starts

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    Simulation packageChain-wide

    Quality progress

    Chain - product - combinations

    A mirror to realityOptimum chain design

    To judge situations before they are

    implemented in practice

    Role of modeling & simulation

    Robust Network design using the Supply Chain Optimiser

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 42

    Agenda

    Introduction

    Developments & Consumer Trends in Europe

    Opportunities for export of Asian Fruits

    Post-harvest Technology

    Examples of Integrated Projects

    Conclusions

    Discussion

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    Full project title

    Increasing Fruit consumption through atransdisciplinary approach leading to high qualityproduce from environmentally safe sustainablemethods.

    62 partners, 200 research staff, 16 countries,

    budget 21.1 MEuro, runs from 2006 to 2010.

    ISAFRUIT

    www.isafruit.org

    www.isafruit.eu

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 48

    Structure of program

    WP 3.4

    COMPONENTS

    WP 3.3

    DRYFRUIT

    WP 3.2

    JUICETHIRSTY

    WP 3.1

    MPFRUIT

    WP 5.4PROFIFRUIT

    WP 5.3

    ORGANIC-FRUIT

    WP 5.2

    SMARTFRUIT

    WP 5.1

    ECOFRUIT

    WP2.4

    FRUITCLEAN

    WP2.3

    FRUITHEALTH

    WP2.2

    FRUITSLIM

    WP2.1

    FRUITEFFECTS

    WP4.2

    OPTIMAL-

    QUALITY

    WP4.1

    NONCHEMFRUIT

    WP 1.4

    INNOCHAIN

    WP 1.3

    INNOFRUIT

    WP 1.2

    CONPREF

    WP 1.1

    EUFCON

    WP7.4

    FRUITWEB

    WP7.3

    FRUITRIGHTS

    WP7.2

    FRUITSCIENCE

    WP7.1FRUITSKILS

    WP 6.3NEWFRUIT

    WP 6.2

    TRANSFRUIT

    WP 6.1

    GENFRUIT

    ISAFRUIT

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    Conclusions & Recommendations (1)

    There are opportunities to increase export to the Europeanmarket; especially with a demand driven strategy

    Insight in the Market & Consumer trends is essential

    Food-safety, price and efficiency are basic requirements

    Added value makes the difference (robustness,innovation, local processing, chain certification and

    branding)

    Partnerships in the chain are crucial

    Enhancing Export Competitiveness of Asian Fruits 2006

    page 50

    Conclusions & Recommendations (2)

    Use the latest developments in post harvest R&D:

    technology, scenario analysis, protocols, quality

    certification

    Organize international arenas for interaction with

    stakeholders

    What is the level of ambition and is there a corresponding budget ?

    Essential role of private sector and entrepreneurs

    Technology is available, it is setting out a strategy, invest & organize

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    Thanks you for your attention!

    Questions ? Co-operation