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+ Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

Mar 26, 2015

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Sara McGregor
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Page 1: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+

Visual Literacy

Page 2: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+

SalienceSalience refers to the feature in a picture that grabs

your attention

Page 3: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+An image can be

made salient through:

Placement: usually an image becomes “heavier” if placed towards

the top or left

Colour

Size

Focus

Distance

A combination of these things

Page 4: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

What is most salient?

What part of this image is most salient?

Why is it most salient?

Page 5: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+Reading Paths

A reading path is the path you take through a visual text. The path moves from the most salient to the least

salient elements

Page 6: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

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Describing the Reading Path

In this image, what path/s does/do your

eyes follow?

Page 7: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+What is the reading path here?

Page 8: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+Vectors

A vector is a line that leads your eye from one element to another

A vector may be a visible line or an invisible one

It can be created by such things as a gaze, pointing fingers or extended arms

Page 9: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+

Explain how vectors work in the following

images

Page 10: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+The Last Supper

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Page 12: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.
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+Compositional Axis

The left, is known or given;

The right is new or unknown.

The upper section is ideal;

The lower elements are real.

The Vertical Axis The Horizontal Axis

Page 14: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+Does the theory work?

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The Centre

Images here are the nucleus information.

The margin images are subservient

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Framing

Elements in a layout can be disconnected and marked off from each other or connected. If elements are cut off from one another they are strongly framed

Page 17: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+Framing

continued…

Framing can be achieved by borders, discontinuities of colour and shape, or by white space.

Connectedness can be achieved by vectors and devices such as overlapping or superimposition of images.

Page 18: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+ Gaze

Demands and offers.

Demand: subject looks out of the image at the responder

This establishes a connection between subject and viewer

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Gaze continued

Offer: The figure looks away.

The viewer is a detached onlooker.

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+Subjective and Objective

Viewpoints The viewpoints come from the vertical and

horizontal angles

Subjective viewpoints encourage the viewer to adopt a certain stance

Objective viewpoints have the viewer not being drawn into involvement with the image.

Meaning comes from the symbolic connection made by the reader

Page 21: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

SUBJECTIVE

A high angle gives the viewer a sense of power

Page 22: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

SUBJECTIVE

A low angle makes the viewer feel powerless

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SUBJECTIVE

A straight on eye level

view creates no power

difference.

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+OBJECTIVE

Page 25: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

Social DistanceA close up is intimate

A medium shot is close

A whole figure framed is close

A long shot is disconnecting the audience (far social distance)

Page 26: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+Lighting and Colour

Lighting creates mood

Shadows may suggest concealment or fear and despair

Light, hope and inspiration.

Soft light, romance.

Colour can be symbolic

Page 27: + Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.

+How is mood created here?

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+What effect does colour have

here?

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+What is the effect of the use of

light?

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+How is light used here?

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Modality/CredibilityLowest modality

graphics are the least real.

Highest modality is most real.

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Influences On Modality

Idealisation: the image is better than real

Decontextualisation:Components are removed from the expected context and used elsewhere.

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Influences on Modality continued…

Modality can be affected by

tricks with perspective