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+ Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian at UTML j [email protected] Andrew Graham acting director of the Lee Kun Chun Financial Learning Centre at UTML a [email protected]
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+ Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

Mar 31, 2015

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Page 1: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+

Master of Biotechnology:Using scholarly, professional and market intelligence sources

Tuesday, September 17, 2013. 2-4 PM.

Joanna Szurmakscience librarian at [email protected]

Andrew Grahamacting director of the Lee Kun Chun Financial Learning Centre at [email protected]

Page 2: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Our credentials

8 years’ experience as an academic science & engineering librarian at the UofT & in the U.S.

Master’s of Applied Science in Engineering; Master’s of Information Studies.

2 year secondment to UofT’s Centre of Teaching Support & Innovation

In for Mindy Thuna until Jan. 2014.

9 years working in Financial Services – Royal Bank and Toronto Dominion Bank Head Office.

Master’s in Near Eastern Archaeology.

10 years teaching experience at the University of Toronto Mississauga.

Currently Acting Director of the LKC FLC

Page 3: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+The outcome of this session

At the end of this session you will be able to:

Identify and give practical examples of the ways in which a biotech researcher can acquire useful intelligence about an industry, company or field / idea using the following sources:

1. published research in scholarly journals & conference proceedings;

2. company and association websites;

3. patents; and

4. company financial information and other corporate disclosure and market analysis sources.

Page 4: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

You find sources here

First delay: no fixed duration

Second delay:Peer

review (3-8

m.) & pub (2-3 m.)

You find sources

here

Page 5: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Scholarly Publishing Limitations

How fresh is your intel now?

Scholarly publication cycle delays publication by months or years.

Not all useful "intelligence" will be published in scholarly journals.

Page 6: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Identifying and finding journals

Databases aggregate article abstracts: great starting points.

To begin a new search in any field, always find review articles.

Many places to get help: Bioinformatics Guide

Which databases to use, and were are they? (Answer: Biotech page) Web of Knowledge (ISI / Thomson Reuters). Journal Citation Reports (JCR) in Web of Knowledge. Scopus. PubMed / MEDLINE. Specialized drug or biomed databases:

Biotechnology & Bioengineering Abstracts (Cambridge Scientific).

Page 7: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Is one database ever enough?

This neuroscience example highlights the differences and the degree of overlap between databases.

Page 8: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

NeurosciAbs1131

PsycINFO1629

239

PsycINFO1381

487 PubMed4522

OVID MEDLINE13148

PubMed83

4926

Highly specialized

More general

Page 9: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+What about general science databases?

Web of Knowledge (ISI / Thomson Reuters). Journal Citation Reports (JCR) in Web of

Knowledge. Scopus. PubMed / MEDLINE.

Page 10: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

10

Scopus25633

PsycINFO377

1491

compare general science databases

Page 11: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Impact Metrics Pioneered by WoS

Scholarly impact metrics rely on keeping track of the number of citations.

(Journal’s) Impact Factor = # citations / # articles

Impact Factor in JCR is a quick way of gauging the relative importance and prestige of a journal.

Every database that offers impact metrics will have different values / scores. Why? (Think of the Venn diagrams you just saw…)

Page 12: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Top 10 Biotech Journals by Impact Factor:

Page 14: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+What was the most prestigious journal according to both metrics? Nature Biotechnology

Impact Factor 32.438 (number of citations per article)

Immediacy Index: 7.087 (just over 7 citations per every current item!)

Cited half-life: 6.8 (almost seven years from current year account for half of citations received from the journal).

Page 15: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+And by Article Influence Score…

Not surprising to see Nature Biotechnology rise to the top.

Page 16: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Sometimes all you need is the journal that publishes the most on your topic… Use the Web of Science or Scopus to analyze

your search results.

Page 17: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Mechanics of Using Scholarly Sources

Purpose of citing: “I don’t want to get caught plagiarizing and

have an aademic offence!” OK, but that’s a selfish motive.

“I want those who read my work, including my future self, to find the source quickly and effectively.” A better selfish motive!

Mechanics of citing: first citation vs. subsequent citations.

Page 18: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+More Mechanics of Using Scholarly Sources

When you cite from a research article, do not cite from the lit review. That’s NOT (usually) the original contribution of the paper.

Use the introduction / lit review to find other primary sources of interest.

Cite the MAIN RESULT from Results and / or Discussion.

Always scan the References / Sources Cited at the end of the paper. Free research on your topic!

Page 19: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

Example: A Review Article

Czinn, S.J., & Blanchard, T. Nat. Rev. Gastroenterol. Hepatol. 8 , 133–140 (2011); published online 8 February 2011; doi:10.1038/nrgastro.2011.1

Page 20: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

Depending on your citation style, you may need to write out all the authors’ names in the list of references. (APA Style requires full names for up to seven authors).

Don’t base your formatting of that of the journal you see without checking what style the journal follows officially.

Page 21: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Outside Scholarly Publishing: Conference Proceedings and Association Websites

Many professional associations archive their conferences.

There is a quick guide to finding conference proceedings, and a more comprehensive set of resources.

Conference proceedings feature presentations or presentation-based articles: Edited but non-peer-reviewed (most of the time); More up-to-date research results; Faster turn-around of ideas than peer-reviewed articles.

Page 22: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Starting with association websites

NetSci’s Professional Societies List

Example: Society for Industrial Microbiology and Biotechnology Page Always look for Meeting or Conference

Proceedings Archive on any association page. Example: 32nd Symposium on Biotechnology for

Fuel

Page 23: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Grey literature and personal communications

Grey literature is published and produced by governments, organizations, foundations, but is not well indexed or archived. It becomes increasingly hard to find grey literature sources as time passes. Some conference proceedings become grey if not

archived online. Pamphlets and drug info sheets are examples of

grey lit.

When to use personal communication? Only when no published sources exist. (Last

resort).

Page 24: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Patents as sources of informationPatents are a useful way to get a summary of known information on a device / process / preparation. They have a research/lit review section. 

We will take a quick look at searching for US patents, NOT an in-depth analysis of what patents are.

Mindy Thuna produced a comprehensive guide to patent literature.

It is linked to your MBIOTECH page.

Page 25: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Basics of Patent Searching: USPTO

http://www.uspto.gov/products/library/ptdl/services/step7.jsp

Page 26: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+

Kwerfeldein’s S at http://www.flickr.com/photos/kwerfeldein/2409299867/in/set-72157601492943965/ used under a Creative Commons Licence.

Patent Resources

Free

USPTO Web Patent Database

Free Patents Online

Scirus

Canadian Patent Database

European Patent Office

UofT Subscription

DERWENT Innovations Index

Scopus

MicroPatent Materials Patents

Subject Matter Index of U.S. Patents (1790-1873)

Page 28: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+USPTO Publication Number

4-digit Year + 7-digit Sequence + 2-digit Kind code

Page 29: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+US2008058866 (A1)

Year code Sequence code

Kind code

Kind Codes:

• Utility Code: A

• Plant Code P,

• Design Code: B

• 1 for new, 2 & 4 for edited, 9 for reissued

Page 30: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Provisional Patents

Provisional patent applications are not available to the public until: the regular patent application is published; a patent is issued.

In the USPTO use the Advanced (Field) Search

Search in Parent information field PARN: Ex: PARN/provisional and ABST/(asthma or (inflammatory

and airways))

Search the SPEC (description/specification): Ex: SPEC/provisional and ABST/melanoma

Search for the SERIES CODE 60 or 61 in the PARN field: Ex; PARN/“61/571456”

Page 31: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Let’s look for a better mousetrap…

This is just the U.S. Patent search!

Searching for prior art is time-consuming and difficult

Searching more than one database, even if all of them are based on the same sources, is to your advantage.

Page 32: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Corporate / Market Intelligence Source Overview

There are extremely useful ways of finding information about a product, process or area:

Annual Reports

Information for Investors

Management Conference Call Transcripts

Other ways of mining market and financial information using:- Corporate IQ, - Bloomberg,- FactSet etc.

Page 33: + Master of Biotechnology: Using scholarly, professional and market intelligence sources Tuesday, September 17, 2013. 2-4 PM. Joanna Szurmak science librarian.

+Corporate intelligence as you never dreamed of it before…

UofT pays for a host of extremely powerful market and corporate intelligence tools you cannot get otherwise.

The rest of this session is designed to give you an opportunity to learn how to use them with Andrew Graham, an expert in the field.