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© Crown copyright Met Office Cold Weather Plan Dee Cotgrove , Exec Head Comms, Met Office
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© Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

Apr 01, 2015

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Page 1: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

Cold Weather PlanDee Cotgrove , Exec Head Comms, Met Office

Page 2: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

Cold Weather Alert

• Alerts issued when:

• the weather could increase the health risks to vulnerable patients and / or disrupt the delivery of services

• Alerts based on either:

• Cold weather temperature threshold

• Risk of widespread ice and / or heavy snow

Page 3: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

2012/13 Cold Weather Plan

Page 4: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

Distribution of Cold Weather Alerts

© Crown copyright Met Office

Page 5: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

Information & advice line

Joint PR

Reciprocal social media messages

Integrate informationabout the alerts into Spread the Warmth campaign materials

Public and professional websites

Local PR Localised social media messages

Display joint branded posters

Distribute alerts to Local Age UKs

Local case studies

Reciprocal guest blogs

Age UK publications Age UK

Local Age UKs

Page 6: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

Evaluation

Page 7: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

Winter 2011/12

Page 8: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

Cold Weather Alerts Issued

Cold weather temperature threshold

Page 9: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

Does your organisation forward the Cold Weather Alerts to front line staff and otherorganisations?

© Crown copyright Met Office

Source: HPA - Evaluation Report - Cold Weather Plan for England 2011-12

Page 10: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

How helpful was the CWP in aiding your actions during the Level 3 when it was activated last winter?

Source: HPA - Evaluation Report - Cold Weather Plan for England 2011-12

Page 11: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

www.metoffice.gov.uk/weather/uk/coldweatheralert/

Web page 1,722,888 views

This page links to Age UK website

Press releases 25,128 views

Page 12: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

PR and social media analysis

Reach of media coverage: 29,977,744

Not including the number of views our press releases had on the website

Page 13: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

Questions & answers

Page 14: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

© Crown copyright Met Office

Cold Weather Plan - role of the Met Office

• Provide meteorological input and other appropriate assistance to DH for development of Cold Weather Plan.

• Monitor weather conditions and issue Cold Weather Alerts as required, to agreed recipients, from November 1st – March 31st

• Work with BBC and others to ensure consistent media messaging and provide support for press releases, interviews and briefings.

• Met Office Public Weather Service Advisors engage with Cat 1 responders in the event of a cold weather event to ensure they are fully briefed and are clear on actions to take.

Page 15: © Crown copyright Met Office Cold Weather Plan Dee Cotgrove, Exec Head Comms, Met Office.

Communications evaluation

© Crown copyright Met Office

What worked well?

• Coordinated approach was very successful in getting messages out quickly in the event of an alert being issued

• The campaign received some high profile media coverage

• Message penetration in media coverage was excellent

• Good volume of localised coverage reported back to us by Age UK

• Lots of discussion about the alerts taking place on Facebook and Twitter

What didn’t work so well?

• The timings of the alerts made it difficult for Age UK to respond in time to get radio adverts out (unfortunately this couldn’t be rectified)

• Risk of Cold Weather Alert fatigue – alerts were thought to be too frequent

• Messages needed refining – too many messages on the joint branded poster