© 2013 Enroll America | EnrollAmerica.org Promising Innovative Outreach Strategies: What Have We Seen? Dayanne Leal Deputy Director Best Practices Institute.

© 2013 Enroll America | EnrollAmerica.org

Promising Innovative Outreach Strategies: What Have We Seen?

Dayanne LealDeputy Director Best Practices InstituteEnroll America

© 2013 Enroll America | EnrollAmerica.org2

CONTENTS

• Customizing Your Message Helps• Reaching Consumers: Ideas that Seem to Work• Thinking Outside The Box

3 © 2013 Enroll America | EnrollAmerica.org

Enroll America’s Mission: Maximize Coverage For Uninsured Americans

1. Educate and Engage

2. Mobilize to Enroll

3. Work with Partners to Ensure

System works

Enroll America is executing a national education and enrollment campaign

Successful implementation of ACA requires all-out effort by government, not-for-profits, insurers, hospitals, community health centers, health providers,

and others.


Enroll America Works With An Array Of Partners

Sampling of Partners

Many stakeholders play a role in a successful enrollment effort, including:

Retailers, consumer groups, hospitals, insurers, faith-based groups, business, labor, civic groups, community health centers, drug companies, and grassroots volunteers


CUSTOMIZING YOUR MESSAGE HELPS


Public Awareness of the New Coverage?

What percentage of uninsured people do you think still were unaware of the new coverage options by November 2013?

6


The Uninsured Still Don’t Know about their Options

Lack of awareness provides opportunity for education with effective messaging

38%

Sources: Enroll America, November 2012; Kaiser Family Foundation November 2013

of the uninsured don’t know about the new health insurance marketplace options

November 2012 November 2013

We still have work to do, but the uninsured are hearing more and more about the new options available to them

78%of the uninsured don’t know about the new health insurance options


29% 19%82%

69% 81%16%

NoYes

Barriers to Enrollment: Lack of Facts about Coverage and Financial Help

Source: Perry Undem commissioned by Enroll America, December 2013


• African Americans and Latinos report the least success enrolling.• Latinos are generally much less likely to attempt to enroll (78%

are reporting not having attempted).• 27% of young adults 18-34 attempted to enroll, versus 39% of

older adults 55-64.

Barriers to Enrollment: African American, Latinos and Young Adults Need More Help

Source: Enroll America Chase Program, December 2013


REACHING CONSUMERS: IDEAS THAT SEEM TO WORK


Targeting the African American Community

Some Specific Examples:• Faith-Based outreach happening in Chicago, Detroit,

Cleveland, Columbus, Philadelphia, Pittsburgh, DC, Raleigh, Charlotte, Jacksonville, Tallahassee, Atlanta, Dallas, and Houston.

• The pastor raises awareness about health coverage options to the congregation during a service.

• Staff/volunteers provide information after the service, and/or • Navigators conduct enrollment on site.


Targeting the Latino Community

Some Specific Examples:• Specific Latino enrollment summits

planned in: Texas, Florida, Georgia, Arizona, Michigan, Illinois, Pennsylvania, Wisconsin, North Carolina and Ohio.

• Connecticut: • Interviews through local, free

Spanish Language radio and Newspapers.

• Distributing bilingual materials at supermarkets and bodegas frequented by Latinos.


Targeting the Youth Community

Some Specific Examples: • Enrollment events at Miami

Dade Community College and City Colleges in Chicago.


Some Specific Examples:• Arkansas: Speakers’ Bureau

based out of “Home Town Health” units in each county in the state. • Helped spread the word in rural

areas and cities alike.• Relies on volunteer speakers to

get the word out.

• Connecticut: Flyer promoting health coverage to individuals who are enrolled in the state’s energy assistance program.

Rural Outreach


Small Business Outreach

R e a c h i n g C o n s u m e r s a t t h e

G r o c e r y S t o r e P h a r m a c y i n

P e n n s y l v a n i a

Strategies: • Place flyers at local businesses:

barber shops, beauty salons, car washes, laundromats, supermarkets, fire station, local bars and restaurants, etc.

• Talk to consumers.


Some Specific Examples:• Indiana:

• Gathering patient income data• Financial office • Signage and buttons

• Arizona• Culture of coverage

• Staff is equipped to inform patients

• Financial literacy

• Colorado• Ipad in the waiting rooms for

patients to navigate the enrollment process

In-Reach at Health Centers, Hospitals and Integrated Health Systems


THINKING OUTSIDE THE BOX


Creative Ideas and Lessons Learned from Medicaid and CHIP

• Successful Phone-a-thons in partnership with the media in Ohio, Maine, Arizona and Pennsylvania.

• Everyone can play a role:• Partner with a local pizza place and

ask them to add a sticker to their pizza boxes.

• Partner with the local movie theater for earned media opportunities, i.e. during movie previews.


More Resources

Visit Us For More Information On:

• Best practices in outreach & enrollment

• Messaging research

• Premium calculator

• Local help finder tool

• Mapping tools

• Outreach toolkits

• …and more!


Questions?

20

Visit us at EnrollAmerica.org

Dayanne LealDeputy Director

Best Practices [email protected]

617-999-5971

© 2013 Enroll America | EnrollAmerica.org Promising Innovative Outreach Strategies: What Have We Seen? Dayanne Leal Deputy Director Best Practices Institute.

Documents

america slide

america works

box slide

america chase program

rural outreach slide

health coverage options

community health centers

new coverage options