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© 2009 The Conference Board, Inc. www.conference-board.org Today’s Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts Miguel Salinas Community Relations Program Manager Adobe Systems Inc. Harvey P. White Chairman (SHW)2 Enterprises
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© 2009 The Conference Board, Inc. Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

Mar 26, 2015

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Page 1: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

© 2009 The Conference Board, Inc. www.conference-board.org

Today’s Speakers

Randy Cohen Vice President of Local Arts Advancement Americans for the Arts

Miguel Salinas Community Relations Program ManagerAdobe Systems Inc.

Harvey P. White Chairman (SHW)2 Enterprises

Page 2: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

Percentage of SAT Test Takers with 4 Years of Arts or Music in High School

15.4% 15.5% 15.3% 14.9%15.6% 15.9%

17.0%17.7%

18.7% 18.4% 18.9%20.2%

0%

5%

10%

15%

20%

25%

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Page 3: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

College Arts Degrees in U.S. (1996-2008)

74,177 75,36379,365

83,92787,936

92,154

100,393107,877

115,318 118,066 119,964 120,561 122,210

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

4.1% of All Degrees

3.4% of All Degrees

Page 4: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

Arts Students Outperform Non-Arts Students: Average Points Better on SAT Scores

89100 104

93 91

67

87

10398

8591

0

20

40

60

80

100

120

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Page 5: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

Arts Education Improves Cognitive Development

Arts strengthens attention and memory “muscles”

• Dance . . . observation skills• Acting . . . memory and speech• Music . . . reading and analytical thinking

www.dana.org

Page 6: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

STEAM

The Conference Board June 22, 2010

Harvey P. White

Page 7: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

STEAM

• Even in this politically partisan time virtually everyone agrees that our country’s future is tied directly to our success as innovators.

• Clinton’s former Secretary of Education, Richard Riley, summed up this need for innovation to drive our future when he predicted,

“the jobs in the greatest demand in the future don’t yet exist and will require workers to use technologies that have not yet been invented to solve problems that we don’t yet even know are problems.”

• By now probably some of that prediction is already occurring.

• So the question isn’t what is necessary for our economic future – but, rather how do we best prepare our nation to make it happen?

• The nation has undertaken and funded a virtual mandate to encourage and expand STEM education at all levels, which I support – but I believe that while

STEM education is necessary it is not sufficient

Page 8: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

STEAM

• The need for Arts as an essential part of the education system is becoming understood as not just a nice thing that some parent in the local PTA lobbies for, but rather is a critical need for the success of our national economic future.

• In an address in April this year Education Secretary Arne Duncan said :“The arts can no longer be treated as frill. Arts education is essential to stimulating the creativity and innovation that will prove critical to young Americans competing in a global economy.”

• Dr. Alan Brinkley, the Nevins professor and former Provost of Columbia University, headlines his recent article in Newsweek , “Half a Mind is a Terrible Thing to Waste”.

• The article’s sub title, which he covers in some depth reads:“The idea that we must choose between science and humanities is false”

• He supports excellence in technical education but points out the dual need -“Scientific and technology aspire to clean, clear answers to problems (as elusive as those answers might be). The humanities address ambiguity, doubt and skepticism – essential underpinnings in a complex and diverse and turbulent world.”

Page 9: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

STEAM

• I am glad this dialog on the criticality of including arts in our education system at all levels has begun as we see that to maintain our position as one of the world’s leading economies we must lead in innovation and arts education plays an essential role in innovation.

• The relationship of arts to innovation has a long history in the academic world but, it is just now becoming understood to what I believe is an economic necessity.

• For example a study of 150 biographies of eminent scientists, from Pasteur to Einstein was done in the early 1990’s by Robert Root-Bernstein, a biochemist and MacArthur prize winner. ▫ Root-Bernstein discovered that nearly all of the great inventors and scientists

were also musicians, artists, writers or poets. For example Galileo, was a poet and literary critic; Einstein was a passionate student of the violin; Samuel Morse, the father of telecommunications was a portrait painter, etc.

▫ Root-Bernstein and his wife, Michele, co-authors of Sparks of Genius, conducted extensive research into the minds of inventive people and showed that creativity can be encouraged and enhanced through the exercise of thinking tools.

• Without exercising this other half of the brain with its ability to foster creativity it atrophies just as failure to do physical exercise does for other parts of the body.

Page 10: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

STEAM

 

The difference between Chinese and American parents…

Source: Newsweek Magazine

Page 11: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

STEAM• A recent study of 58 countries showed that the US is no longer rated first in

the world in innovation. It has slipped to 3rd behind Singapore and Hong Kong. China has risen to 18th.

• Historically we have lead in innovation because of our greater number of personnel with superior technical skills. The thought that this can hold true in the future needs to change because we will lose that numeric advantage for two reasons –

First the emerging nations are driving for the same superior technical skill level of its personnel and their population size dwarfs ours

Second we have historically trained their personnel and they have stayed in the US to innovate here – they are now returning to their home countries due to the better opportunities combined with our pathetic immigration policies.

• So we must prepare our superior technical graduates and others with the best tools possible to either equal our competitor nations tools or better them.

• To do so we must use both sides of our brain – we need to have superior technical skill combined with the practiced creative skills provided by including Arts as an integral and necessary part of our national mandate in order to prepare our nation to compete and achieve the highest level of innovation.

Page 12: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

STEAM

• SUMMARY• We all agree that the US must innovate to remain one of the world’s

leading economies. We must equip ourselves with the best and most complete set of skills to be competitive.

• A continued high degree of competency in science, technology, engineering and mathematics is an essential element of such a set of skills. We will find increasing competition in this arena and we need to reinstate a level of creativity to augment this technical competency that has been lost by budget concerns.

• We need to create an national understanding this loss will become a huge economic mistake, especially as our ability to compete in the manufacturing and many service sectors declines.

• We must lead the effort to make sure there is an understanding that including Arts in the curricula of all schools at all levels is not just a nice thing to do but an economic necessity.

• For the future of our nation and to maintain the prosperity and current life style for the generations to follow us we need to act now.

Page 13: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

2006 Adobe Systems Incorporated. All Rights Reserved.

About Adobe Youth Voices

Signature initiative of the Adobe Foundation

Launched in 2006

Focus on youth 13-18 years old from underserved communities

600+ participating sites

27,000+ youth engaged

2,000+ educators participating

45 countries

Creating media for social change: video documentaries, photo essays, audio diaries, animation

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Page 14: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

2006 Adobe Systems Incorporated. All Rights Reserved.

Program Design

1414

Youth development through purposeful self-expression

Empower youth in underserved communities with real world experiences and 21st century tools to communicate their ideas, exhibit their potential, and take action in their communities.

Engage ExhibitEnhance

Youthin breakthrough

experiences using digital

tools in and out of school

Youth share their visions and voices

to a broad audience for a public purpose

Create With Purpose

Skills of teachers/adults working with youth using digital tools to communicate

Page 15: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

2006 Adobe Systems Incorporated. All Rights Reserved.15

Youth Speaking Out on Issues Important to Them

Page 16: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

2006 Adobe Systems Incorporated. All Rights Reserved.

Youth are engaged and making a difference

It gives us a different perspective on how to learn and it brings a fresh breath of air to education…” -- Student at Build San Francisco Institute

“A lot of young people don’t really know how to speak their minds. Adobe Youth Voices helps them get past that...” – Student from Boys & Girls Club of East Palo Alto

“It’s changed me a lot because before I started doing Adobe Youth Voices I went through a very difficult stage. Now I get to express how I feel through a camera and my poetry…” -- Student from Boys & Girls Club of East Palo Alto

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Page 17: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

2006 Adobe Systems Incorporated. All Rights Reserved.17

Media and technology skills

Pedagogical skills

Understanding of youth development

Facilitating youth media

AYV Outcomes and Evaluation

AYV Educator Outcomes

AYV Youth Outcomes Media and technology skills

Critical thinking skills

Collaboration skills

Youth voice

Attitudes toward technology

Attitudes toward media

Page 18: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

2006 Adobe Systems Incorporated. All Rights Reserved.18

85% of youth agree that their opinion matters at the end of the program

93% of youth improved at least one media/technology skill

60% improved 5 or more media/technology skills

66% of youth improved on at least one collaboration skill

93% of youth report that they are interested in continuing their education after high school

89.7% of youth report being eager to do well in school

Evaluation Results: Youth Outcomes

Page 19: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

2006 Adobe Systems Incorporated. All Rights Reserved.19

Educators continue to show gains in:

Technology and media-making skills: includes both software/hardware skills understanding of concepts like story-telling, media formats and media literacy, 80%

Understanding of youth development: Awareness of how to tap into youth interest and motivation, 70%

Youth media facilitation: Understanding of the youth media field and 21st century skills, 78%

Evalution Results: Educator Outcomes

Page 20: © 2009 The Conference Board, Inc.  Todays Speakers Randy Cohen Vice President of Local Arts Advancement Americans for the Arts.

© 2009 The Conference Board, Inc. www.conference-board.org

Putting the Webcast to Work 1. Do we use our philanthropic dollars to encourage the

desired creative skill sets?

2.  Do we have any internal training/development programs that directly address creativity? Are they integrated into our standard training programs?

3.  Can we expand our thinking around support of the arts beyond a “nice-to-have”?