© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_I D 1 Innovators Forum Editorial Update Jess Wells, Editorial Director As of May 25, 2010
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Innovators Forum Editorial Update Jess Wells, Editorial Director As.
Mar 26, 2015
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Innovators Forum Editorial Update
Jess Wells, Editorial DirectorAs of May 25, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Lifetime Metrics
•10,927 visits (Add 2,400 visits to all numbers; visits prior to Google Analytics installed).
• Goal was 10,000 by July 31, 2010
•13,061 Page Views; 10,727 unique views of content
•132 blog posts
• 95 comments
• 5,016 downloads of podcasts (Innovators Small Business Insights)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Top Content viaIF
• In our third week of “the turn” in direction, current blog topics pulling well in their first week
• No apples-to-apples but 572 visitors since “the turn” vs. 808 in previous 3 weeks so traffic is down, but…
• “4 Reasons” article picked up by MyVenturePad = 379 views on the site
• Blogs via associations pull best: “How to Move Inventory” got 1,173 views
• Second best is the big name: Blaisingame got 889 views; Michael Gerber, 726
• Caveat is that the older ones reap the benefit of a cumulative effect but…
• Customer stories only 300+ during the same time period. Flip Mino post pulled 396 but is older than “Encouraging Risk Taking in Employees” with 601.
• “How to” focus of blogs generates Google traffic = #1 driver. It’s the way people find us.
• Short form blog posts cannot be propagated. Need to be >250 words, no video, “how to” in focus.
•Short form blogs can still be bookmarked
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Top Drive-to tactics # of Visits
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Top Drive-to tactics Pages/Visit
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Top Drive-to tactics Bounce Rate
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Podcasts
April: 598 downloads
May: 557 downloads
Lifetime: 5,016 downloads
22 episodes
Potential here (curation from other depts; other TechTutors etc)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Engagement
• Entrepreneur.com
• StartUp.biz
• SBTV.com
• MyVenturePad.com
• BizSugar.com (via RSS)
• Investigating others with tech focus
• SmallBizTechnology.com
• SmallBizComputing.com
• IT Toolbox.com
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Engagement
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