We’re an inquisitive bunch, focused on understanding the world around us, and how people connect with it. It’s this curiosity that helps us see what’s next, letting…
95% of customer behavior is driven by unconscious influences. Learn how to prevent a customer experience that tricks their brains into harming your brand.
I have been working on the topic of anti-counterfeiting for a number of years and find myself increasingly engrossed and thoroughly surprised as my understanding of this…
A brilliant brand can add 10-25% to your market value. The best way to make a good brand brilliant is to reframe it around customers ... what it enables your customer to…
56% of young people in Spain are unemployed. 24% in Europe. We have a solution: stop hunting for a job, CREATE your own job. With the ESCP Europe Madrid program "Societal…